Baby Soother

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $211K a year.

Searches, last 12 months

329K

Growth, 90 days vs prior 90

-21.7%

Conversion, latest week

1.7%

Market size, estimated

$211Ka year

Peak month

August1.7× the quietest month

Top search term

baby soother56K searches a year

Listings sell for $37.69 on average, from $7.45 to $108.68. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $37.69 that is $4K to $9K a year per listing.

Average price

$37.69inside the $15 to $100 sweet spot

Price range

$7.45–$108.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$4K–$9K

Returns

3.3%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #49 within Décor. It carries 7,594 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

97%

Out of stock, average day

8.7%

Average rank

#49in Décor

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

7,594per listing

Listings tracked

30

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

7Amazon's first-year sales bar

Average brand age

46 months