Baby Sleep Spray
FailThe top 5 brands take 98% of clicks, so Baby Sleep Spray is a Fail.
- Flapen Score
- 36 / 100Ranks 1,928 of 2,472 Baby Products niches · −8 vs the category median of 4436
- Market size
- $48K/yr43K searches / yr
- 90-day growth
- -35.6%search demand this quarter
- Competition
- 77%top-5 click share · 6 brands · 29 sellers
Flapen Score
Baby Sleep Spray against its category
The dotted line is the Baby Products average. Past it, Baby Sleep Spray is stronger. Inside it, weaker.
Market
The Baby Sleep Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Sleep Spray 43K times last year and spent an estimated $48K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 9.3% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- -35.6%
- Conversion, latest week
- 9.3%
- Market size, estimated
- $48Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- oilogic sleep5K searches a year
02 · Price
A sale here is worth $11.98.
Listings sell for $11.98 on average, from $7.13 to $28.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $11.98 that is $3K to $6K a year per listing.
- Average price
- $11.98under the $15 to $100 sweet spot
- Price range
- $7.13–$28.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #127 within Baby Care. It carries 2,522 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 6.0%
- Average rank
- #127in Baby Care
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 2,522per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Baby Sleep Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
29
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Brand 159%
- Brand 229%
- Brand 35%
- Brand 42%
- Brand 52%
- Brand 62%
Demand
Baby Sleep Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.0×
Search terms
Top Baby Sleep Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oilogic sleep5K/yr
- baby sleep spray9K/yr
- sleep spray for babies6K/yr
- melatonin spray for babies4K/yr
- zarbees bedtime spray6K/yr
- oilogic slumber and sleep5K/yr
- baby oilogic slumber & sleep3K/yr
- zarbees sleep spray3K/yr
- baby lavender spray1K/yr
- bedtime spray for babies2K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Sleep Spray
We read the reviews and the return reasons for every product selling here.
“it smells awful”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Sleep Spray questions
Answered from the same tracked data.









