Baby Sleep

Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $176K a year.

Searches, last 12 months

257K

Growth, 90 days vs prior 90

-25.3%

Conversion, latest week

3.8%

Market size, estimated

$176Ka year

Peak month

August1.7× the quietest month

Top search term

baby sleep aid85K searches a year

Listings sell for $17.99 on average, from $6.87 to $48.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $17.99 that is $4K to $9K a year per listing.

Average price

$17.99inside the $15 to $100 sweet spot

Price range

$6.87–$48.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

1.3%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #124 within Baby Care. It carries 5,920 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#124in Baby Care

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

5,920per listing

Listings tracked

46

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

46 months