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Baby Sink Bath Cushion

Fail

The top 5 brands take 94% of clicks, so Baby Sink Bath Cushion is a Fail.

Flapen Score
35
35 / 100
Ranks 1,996 of 2,472 Baby Products niches · −9 vs the category median of 44
Market size
$110K/yr160K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
64%top-5 click share · 8 brands · 18 sellers

Flapen Score

Baby Sink Bath Cushion against its category

The dotted line is the Baby Products average. Past it, Baby Sink Bath Cushion is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Sink Bath Cushion market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Sink Bath Cushion 160K times last year and spent an estimated $110K. The top 5 brands take 94% of clicks. Demand peaks in Sep. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
2.5%
Market size, estimated
$110Ka year
Peak month
September1.6× the quietest month
Top search term
baby bath flower23K searches a year

02 · Price

A sale here is worth $27.44.

Listings sell for $27.44 on average, from $17.60 to $89.22. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $27.44 that is $3K to $7K a year per listing.

Average price
$27.44inside the $15 to $100 sweet spot
Price range
$17.60–$89.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #98 within Baby Care. It carries 1,216 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
88%
Out of stock, average day
14.6%
Average rank
#98in Baby Care
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,216per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Baby Sink Bath Cushion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

18

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

3%

  • Brand 148%
  • Brand 223%
  • Brand 312%
  • Brand 48%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 3%)

Demand

Baby Sink Bath Cushion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Baby Sink Bath Cushion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby bath flower23K/yr
  • blooming bath lotus baby bath11K/yr
  • flower bathtub for baby18K/yr
  • bath flower for infants15K/yr
  • blooming bath16K/yr
  • baby flower bath13K/yr
  • flower baby bath12K/yr
  • baby bath flower for sink9K/yr
  • bath flower10K/yr
  • sink flower baby bath6K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Sink Bath Cushion

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Soft Feel”
13%of negative reviews mention “Strength”
5.6%of orders come back
“Very flimsy”
A buyer, on “Strength”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Baby Sink Bath Cushion questions

Answered from the same tracked data.