Baby Side Sleeper Pillow

Shoppers searched for this 752K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $586K a year.

Searches, last 12 months

752K

Growth, 90 days vs prior 90

+8.3%

Conversion, latest week

2.0%

Market size, estimated

$586Ka year

Peak month

June3.6× the quietest month

Top search term

reflux pillow for baby158K searches a year

Listings sell for $39.13 on average, from $14.96 to $56.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $39.13 that is $20K to $29K a year per listing.

Average price

$39.13inside the $15 to $100 sweet spot

Price range

$14.96–$56.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$20K–$29K

Returns

5.1%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #136 within Pillows & Pillow Covers. It carries 1,091 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

90%

Out of stock, average day

10.5%

Average rank

#136in Pillows & Pillow Covers

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

1,091per listing

Listings tracked

29

12 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

11Amazon's first-year sales bar

Average brand age

39 months