Baby Shower Soap Favors

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

+1.7%

Conversion, latest week

11.4%

Market size, estimated

$2.5Ma year

Peak month

June7.8× the quietest month

Top search term

mustela baby wash517K searches a year

Listings sell for $15.43 on average, from $4.39 to $40.92. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $15.43 that is $93K to $123K a year per listing.

Average price

$15.43inside the $15 to $100 sweet spot

Price range

$4.39–$40.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

6,000–8,000

Revenue per listing a year

$93K–$123K

Returns

0.7%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Baby Care. It carries 10,703 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#45in Baby Care

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

10,703per listing

Listings tracked

24

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

60 months