Is baby shower soap favors profitable to sell on Amazon United States?

The niche generates $2.5M/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Worth a look (53/100).

How competitive is the baby shower soap favors niche?

3 brands and 63 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in baby shower soap favors?

Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.7%.

When does demand for baby shower soap favors peak?

Demand is steady year-round — the busiest month runs 7.8× the quietest.

What does it cost to enter the baby shower soap favors niche?

Listings span $4.39–$40.92; the average listing price is $15.43 (sweet spot $15–$100). The average incumbent carries 10,703 reviews — the moat a new listing must climb.

baby shower soap favors

Worth a look

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Market size

Incredible$2.5M

$2.5M/yr · 1.4M searches

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.43

avg listing price — sweet spot $15–$100

Price range

Good$4.39–$40.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+1.7%

90-day search growth — must beat 0% to launch

Review moat

Bad10,702.71

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, baby shower soap favors is a $2.5M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

baby shower soap favors market data

Units sold / yr: 150K–200K; avg 6,000–8,000/product
Revenue / yr: $2.3M–$3.1M; units × avg price
Conversion rate: 11.4%
Avg BSR: #45
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 136 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

Cetaphil46%
Mustela37%
Johnson's Baby18%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 92 weeks — +1.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 7.8×

Open Trend

Top baby shower soap favors search terms

mustela baby wash517K/yr -21.7%11.0% conv.
cetaphil baby wash & shampoo271K/yr +22.5%17.9% conv.
johnson baby wash169K/yr +13.4%9.9% conv.
cetaphil baby129K/yr +15.4%8.1% conv.
cetaphil baby wash81K/yr +91.7%11.7% conv.
johnsons baby wash64K/yr +2.5%9.1% conv.
johnson and johnson baby wash43K/yr -15.4%8.5% conv.
mustela body wash20K/yr +5.5%12.4% conv.
baby cetaphil13K/yr -2.7%9.2% conv.
baby shower soap favors16K/yr -25.8%0.0% conv.

All search terms

Top baby shower soap favors products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cetaphil Baby Wash & Shampoo 13.5oz Pack of 2 Hypoallergenic Gentle Enough for Everyday Use Soap Free

Cetaphil$15.004.8★2,674 rev

Mustela Gentle Cleansing Gel - Baby Wash for Delicate Skin and Hair - Newborn-Safe Cleanser - Crafted with Natural Avocado Perseose - Various Sizes - 16.90 fl. oz.

Mustela$18.184.8★22,349 rev

Cetaphil Baby Wash & Shampoo Plus Body Lotion Healthy Skin Essentials Head to Toe Hydration for up to 24 Hours for Delicate Sensitive Skin 2-Pack White

Cetaphil$13.634.8★6,289 rev

Cetaphil Baby Shampoo and Body Wash with Organic Calendula Tear Free Hypoallergenic Ideal for Everyday Use Dermatologist Tested 7.8oz

Cetaphil$5.174.7★4,117 rev

Mustela Gentle Cleansing Gel - Baby Wash for Delicate Skin and Hair - Newborn-Safe Cleanser - Crafted with Natural Avocado Perseose - Various Sizes - 25.35 fl. oz.

Mustela$25.244.8★22,349 rev

Newest

by launch date

Johnsons Baby Head-To-Toe Gentle Baby Moisture Tear Free 2 in 1 Baby Wash & Shampoo Baby Essentials Hypoallergenic and pH Balanced Stress Free Bathing 13.6 Fl Oz

Johnson's Baby$4.39181 rev

7mo ago

Cetaphil Baby Healing Ointment Diaper Rash Ointment Soothes and Protects Babys Irritated Skin Skin Protectant For Dry Skin 12oz

Cetaphil$11.16691 rev

3y ago

Mustela Baby Soothing Cleansing Gel - Fragrance-Free Hair & Body Wash for Very Sensitive Skin - with Natural Avocado Perseose & Schizandra Berry - 10.14 fl. oz.

Mustela$14.715,554 rev

3y ago

Johnsons Skin Nourishing Moisture Baby Wash Vanilla & Oat Scents Tear-Free Hypoallergenic Baby Body Wash Cleanses Protects from Dryness & Leaves Skin Feeling Hydrated 20.3 fl. oz

Johnson's Baby$6.656,748 rev

4y ago

Cetaphil Baby Wash & Shampoo Plus Body Lotion Healthy Skin Essentials Head to Toe Hydration for up to 24 Hours for Delicate Sensitive Skin 2-Pack White

Cetaphil$13.636,289 rev

4y ago

What buyers say about baby shower soap favors

What buyers praise and complain about, mined from review topics.

What buyers love

Smell31%

“light scent”

Quality-Overall11%

“Excellent product line”

Soft Feel9%

“very soft”

Moist/Dry6%

“helps with dry skin”

Value For Money6%

“Awesome price”

Allergies5%

“It does not irritate the skin at all”

Ease Of Cleaning3%

“This will clean fully”

Cleansing2%

“Gentle Cleanser”

Suitability Combination Skin2%

“Perfect for sensitive skin”

Ease Of Use2%

“easy to use”

What buyers complain about

Smell31%

“Chemical smell”

Allergies16%

“skin irritation to my kid”

Moist/Dry6%

“It was extremely drying on the skin honestly”

Value For Money3%

“A bit pricey”

Size-Overall2%

“its a big one”

Leak-Proof2%

“Bottle was leaking”

Advertised Vs Actual Product2%

“Not what it says”

Quality-Overall2%

“cheaper product with similar quality out there”

Ease Of Use2%

“Difficult to use”

Sensitivity-Overall1%

“NOT for sensitive skin”

Top return reasons

Smell35%

Leak-Proof17%

Value For Money9%

Size-Overall8%

Advertised Vs Actual Product8%

Functionality-Overall3%

Defective Material/Parts3%

Product Condition2%

Motor Power2%

Moist/Dry2%

Common questions

Is baby shower soap favors profitable to sell on Amazon United States?: The niche generates $2.5M/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Worth a look (53/100).
How competitive is the baby shower soap favors niche?: 3 brands and 63 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in baby shower soap favors?: Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.7%.
When does demand for baby shower soap favors peak?: Demand is steady year-round — the busiest month runs 7.8× the quietest.
What does it cost to enter the baby shower soap favors niche?: Listings span $4.39–$40.92; the average listing price is $15.43 (sweet spot $15–$100). The average incumbent carries 10,703 reviews — the moat a new listing must climb.