Baby Shampoo Travel Size
MaybeAn estimated 0.6% of orders come back. But the average product has 6,344 reviews to catch up to, so Baby Shampoo Travel Size is a Maybe.
- Flapen Score
- 54 / 100Top 14% of 2,472 Baby Products niches · +10 vs the category median of 4454
- Market size
- $249K/yr265K searches / yr
- 90-day growth
- +34.1%search demand this quarter
- Competition
- 56%top-5 click share · 12 brands · 115 sellers
Flapen Score
Baby Shampoo Travel Size against its category
The dotted line is the Baby Products average. Past it, Baby Shampoo Travel Size is stronger. Inside it, weaker.
Market
The Baby Shampoo Travel Size market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Shampoo Travel Size 265K times last year and spent an estimated $249K. The top 5 brands take 78% of clicks. Demand peaks in Jun–Jul. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $249K a year.
- Searches, last 12 months
- 265K
- Growth, 90 days vs prior 90
- +34.1%
- Conversion, latest week
- 8.8%
- Market size, estimated
- $249Ka year
- Peak month
- June1.9× the quietest month
- Top search term
- travel size baby shampoo34K searches a year
02 · Price
A sale here is worth $10.66.
Listings sell for $10.66 on average, from $3.04 to $35.73. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $10.66 that is $8K to $11K a year per listing.
- Average price
- $10.66under the $15 to $100 sweet spot
- Price range
- $3.04–$35.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $8K–$11K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #67 within Baby Care. It carries 6,344 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #67in Baby Care
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 6,344per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Baby Shampoo Travel Size products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Honest Company Babes Mini Must Haves Gift Set Travel Size Hypoallergenic Lavender Bathtime Essentials Shampoo Body Wash (2 fl oz) Face Lotion (1 Bubble Bath
- Price
- $11.40
- Rating
- 4.7/5
- Reviews
- 1,155
- Age
- 3y ago

Johnsons Baby Shampoo with Gentle Tear Free Formula Travel Size 1.7 Fl Oz
- Price
- $5.00
- Rating
- 4.2/5
- Reviews
- 616
- Age
- 7y ago

Cetaphil Baby Shampoo and Body Wash with Organic Calendula Tear Free Hypoallergenic Ideal for Everyday Use Dermatologist Tested 7.8oz
- Price
- $5.17
- Rating
- 4.7/5
- Reviews
- 4,117
- Age
- 4y ago

Johnsons Baby Shampoo Travel Size 1.7 Ounce (Pack of 4)
- Price
- $7.66
- Rating
- 4.7/5
- Reviews
- 735
- Age
- 6y ago

TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 2oz Baby Shampoo and Body Wash 2oz Everyday Lotion & 1oz All Over Ointment - Fragrance-Free
- Price
- $35.73
- Rating
- 4.6/5
- Reviews
- 906
- Age
- 1y ago
Trending
estimated 90-day click momentum
TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 2oz Baby Shampoo and Body Wash 2oz Everyday Lotion & 1oz All Over Ointment - Fragrance-Free
- Price
- $35.73
- Rating
- 4.6/5
- Reviews
- 906
- Age
- 1y ago

ATTITUDE Baby 2-in-1 Shampoo & Body Wash EWG Verified Dermatologically Tested Vegan Goodnight Scent 8 Fl Oz
- Price
- $9.28
- Rating
- 4.6/5
- Reviews
- 1,150
- Age
- 1y ago

TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 2oz Baby Shampoo and Body Wash 2oz Everyday Lotion & 1oz All Over Ointment - Lavender Rosemary
- Price
- $35.67
- Rating
- 4.6/5
- Reviews
- 906
- Age
- 1y ago

Mustela 2-in-1 Cleansing Gel - Baby Hair and Body Wash - Formulated with Natural Avocado Perseose - 6.76 fl. oz. - 1 or 2-Pack
- Price
- $14.25
- Rating
- 4.7/5
- Reviews
- 1,479
- Age
- 5y ago

Johnsons Baby Shampoo Travel Size 1.5 Ounce (Pack of 3)
- Price
- $6.73
- Rating
- 4.5/5
- Reviews
- 297
- Age
- 11y ago
Newest
by launch date
ATTITUDE Baby 2-in-1 Shampoo & Body Wash EWG Verified Dermatologically Tested Vegan Goodnight Scent 8 Fl Oz
- Price
- $9.28
- Rating
- 4.6/5
- Reviews
- 1,150
- Age
- 1y ago

GOONGBE Kids Travel Toiletry Set 4-in-1 TSA Carry-On Kit with Shampoo Body Wash Face Cleanser (Sunscreen Removal) & Lotion Silicone-Free Low pH for Sensitive Skin1oz Each
- Price
- $10.66
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 1y ago

TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 2oz Baby Shampoo and Body Wash 2oz Everyday Lotion & 1oz All Over Ointment - Fragrance-Free
- Price
- $35.73
- Rating
- 4.6/5
- Reviews
- 906
- Age
- 1y ago

TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 2oz Baby Shampoo and Body Wash 2oz Everyday Lotion & 1oz All Over Ointment - Lavender Rosemary
- Price
- $35.67
- Rating
- 4.6/5
- Reviews
- 906
- Age
- 1y ago

Amazon Basics Tear-Free Baby Hair and Body Wash Lightly scented 13.6 Fluid Ounce 1-Pack Packaging May Vary
- Price
- $3.04
- Rating
- 4.5/5
- Reviews
- 1,637
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
115
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 99%
Open market
15%
- Johnson's Baby29%
- The Honest Company19%
- Johnson & Johnson10%
- TUBBY TODD10%
- Cetaphil9%
- Noodle & Boo7%
- Open — no brand owns it (6 brands, 15%)
Demand
Baby Shampoo Travel Size search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.9×
Search terms
Top Baby Shampoo Travel Size search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- travel size baby shampoo34K/yr
- baby shampoo travel size35K/yr
- travel baby shampoo26K/yr
- travel baby soap22K/yr
- travel size baby wash19K/yr
- tubby todd travel size19K/yr
- travel baby wash13K/yr
- travel size baby soap11K/yr
- johnsons baby shampoo travel size11K/yr
- baby wash travel size10K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Shampoo Travel Size
We read the reviews and the return reasons for every product selling here.
“Smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Shampoo Travel Size questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









