baby shampoo travel size
Worth a lookShows low returns (0.6%), but a deep review moat (6,344 avg reviews) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Price range
Good$3.04–$35.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+34.1%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay$249K$249K/yr · 265K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.66avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,344.05avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, baby shampoo travel size is a $249K/yr Amazon United States market (265K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
baby shampoo travel size market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- $267K–$320K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 2.3%
- Avg brand age
- 61 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
115
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
15%
- Johnson's Baby29%
- The Honest Company19%
- Johnson & Johnson10%
- TUBBY TODD10%
- Cetaphil9%
- Noodle & Boo7%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.1% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 1.9×
Top baby shampoo travel size search terms
- travel size baby shampoo34K/yr
- baby shampoo travel size35K/yr
- travel baby shampoo26K/yr
- travel baby soap22K/yr
- travel size baby wash19K/yr
- tubby todd travel size19K/yr
- travel baby wash13K/yr
- travel size baby soap11K/yr
- johnsons baby shampoo travel size11K/yr
- baby wash travel size10K/yr
Top baby shampoo travel size products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Honest Company Babes Mini Must Haves Gift Set Travel Size Hypoallergenic Lavender Bathtime Essentials Shampoo Body Wash (2 fl oz) Face Lotion (1 Bubble Bath
The Honest Company$11.404.7★1,155 rev
Johnsons Baby Shampoo with Gentle Tear Free Formula Travel Size 1.7 Fl Oz
Johnson's Baby$5.004.2★616 rev
Cetaphil Baby Shampoo and Body Wash with Organic Calendula Tear Free Hypoallergenic Ideal for Everyday Use Dermatologist Tested 7.8oz
Cetaphil$5.174.7★4,117 rev
Johnsons Baby Shampoo Travel Size 1.7 Ounce (Pack of 4)
Johnson & Johnson$7.664.7★735 rev
TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 2oz Baby Shampoo and Body Wash 2oz Everyday Lotion & 1oz All Over Ointment - Fragrance-Free
TUBBY TODD$35.734.6★906 rev
Newest
by launch date
ATTITUDE Baby 2-in-1 Shampoo & Body Wash EWG Verified Dermatologically Tested Vegan Goodnight Scent 8 Fl Oz
ATTITUDE$9.281,150 rev
GOONGBE Kids Travel Toiletry Set 4-in-1 TSA Carry-On Kit with Shampoo Body Wash Face Cleanser (Sunscreen Removal) & Lotion Silicone-Free Low pH for Sensitive Skin1oz Each
GOONGBE$10.6657 rev
TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 2oz Baby Shampoo and Body Wash 2oz Everyday Lotion & 1oz All Over Ointment - Fragrance-Free
TUBBY TODD$35.73906 rev
TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 2oz Baby Shampoo and Body Wash 2oz Everyday Lotion & 1oz All Over Ointment - Lavender Rosemary
TUBBY TODD$35.67906 rev
Amazon Basics Tear-Free Baby Hair and Body Wash Lightly scented 13.6 Fluid Ounce 1-Pack Packaging May Vary
Amazon Basics$3.041,637 rev
Trending
90-day click momentumTUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 2oz Baby Shampoo and Body Wash 2oz Everyday Lotion & 1oz All Over Ointment - Fragrance-Free
TUBBY TODD$35.734.6★
ATTITUDE Baby 2-in-1 Shampoo & Body Wash EWG Verified Dermatologically Tested Vegan Goodnight Scent 8 Fl Oz
ATTITUDE$9.284.6★
TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 2oz Baby Shampoo and Body Wash 2oz Everyday Lotion & 1oz All Over Ointment - Lavender Rosemary
TUBBY TODD$35.674.6★
Mustela 2-in-1 Cleansing Gel - Baby Hair and Body Wash - Formulated with Natural Avocado Perseose - 6.76 fl. oz. - 1 or 2-Pack
Mustela$14.254.7★
Johnsons Baby Shampoo Travel Size 1.5 Ounce (Pack of 3)
Johnson's Baby$6.734.5★
What buyers say about baby shampoo travel size
What buyers praise and complain about, mined from review topics.What buyers love
“So soothing and a nice gentle smell”
“Just as good as name brand”
“Small & cute”
“Great price”
“extremely gentle”
“Very convenient for travel”
“Just as advertised”
“Easy to use”
“Good moisturizer as well post bath time”
“Overall cleans well”
What buyers complain about
“Smaller than expected”
“Over priced”
“Its not fragrance free either”
“Leaked”
“Allergic reaction”
“doesn't moisturize well”
“Will be returning for concern of quality control”
“The photo is extremely deceptive”
“This would not lather or clean well”
“Rough shampoo”
Top return reasons
Common questions
- Is baby shampoo travel size profitable to sell on Amazon United States?
- The niche generates $249K/yr across 21 tracked products. 90-day search growth is +34.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the baby shampoo travel size niche?
- 12 brands and 115 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in baby shampoo travel size?
- Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 0.6%.
- When does demand for baby shampoo travel size peak?
- Demand peaks in Jun–Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the baby shampoo travel size niche?
- Listings span $3.04–$35.73; the average listing price is $10.66 (sweet spot $15–$100). The average incumbent carries 6,344 reviews — the moat a new listing must climb.