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Baby Shampoo Travel Size

Maybe

An estimated 0.6% of orders come back. But the average product has 6,344 reviews to catch up to, so Baby Shampoo Travel Size is a Maybe.

Flapen Score
54
54 / 100
Top 14% of 2,472 Baby Products niches · +10 vs the category median of 44
Market size
$249K/yr265K searches / yr
90-day growth
+34.1%search demand this quarter
Competition
56%top-5 click share · 12 brands · 115 sellers

Flapen Score

Baby Shampoo Travel Size against its category

The dotted line is the Baby Products average. Past it, Baby Shampoo Travel Size is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Shampoo Travel Size market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Shampoo Travel Size 265K times last year and spent an estimated $249K. The top 5 brands take 78% of clicks. Demand peaks in Jun–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $249K a year.

Searches, last 12 months
265K
Growth, 90 days vs prior 90
+34.1%
Conversion, latest week
8.8%
Market size, estimated
$249Ka year
Peak month
June1.9× the quietest month
Top search term
travel size baby shampoo34K searches a year

02 · Price

A sale here is worth $10.66.

Listings sell for $10.66 on average, from $3.04 to $35.73. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $10.66 that is $8K to $11K a year per listing.

Average price
$10.66under the $15 to $100 sweet spot
Price range
$3.04–$35.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$11K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #67 within Baby Care. It carries 6,344 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#67in Baby Care
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
6,344per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Baby Shampoo Travel Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

115

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

15%

  • Brand 129%
  • Brand 219%
  • Brand 310%
  • Brand 410%
  • Brand 59%
  • Brand 67%
  • Open — no brand owns it (6 brands, 15%)

Demand

Baby Shampoo Travel Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.9×

Search terms

Top Baby Shampoo Travel Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel size baby shampoo34K/yr
  • baby shampoo travel size35K/yr
  • travel baby shampoo26K/yr
  • travel baby soap22K/yr
  • travel size baby wash19K/yr
  • tubby todd travel size19K/yr
  • travel baby wash13K/yr
  • travel size baby soap11K/yr
  • johnsons baby shampoo travel size11K/yr
  • baby wash travel size10K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Shampoo Travel Size

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Smell”
26%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Baby Shampoo Travel Size questions

Answered from the same tracked data.