Baby Shampoo Bulk
FailThe top 5 brands take 100% of clicks, so Baby Shampoo Bulk is a Fail.
- Flapen Score
- 44 / 100Ranks 1,202 of 2,472 Baby Products niches · on the category median44
- Market size
- $27K/yr32K searches / yr
- 90-day growth
- +63.9%search demand this quarter
- Competition
- 77%top-5 click share · 3 brands · 57 sellers
Flapen Score
Baby Shampoo Bulk against its category
The dotted line is the Baby Products average. Past it, Baby Shampoo Bulk is stronger. Inside it, weaker.
Market
The Baby Shampoo Bulk market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Shampoo Bulk 32K times last year and spent an estimated $27K. All 3 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +63.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- +63.9%
- Conversion, latest week
- 8.2%
- Market size, estimated
- $27Ka year
- Top search term
- johnsons baby shampoo refill6K searches a year
02 · Price
A sale here is worth $10.25.
Listings sell for $10.25 on average, from $3.02 to $29.47. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $10.25 that is $3K to $5K a year per listing.
- Average price
- $10.25under the $15 to $100 sweet spot
- Price range
- $3.02–$29.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #103 within Baby Care. It carries 5,620 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #103in Baby Care
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 5,620per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 89 months
Products
Top Baby Shampoo Bulk products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Johnsons Baby Head-To-Toe Gentle Baby Body Wash & Shampoo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Wash Refill 33.8 fl. oz
- Price
- $8.44
- Rating
- 4.7/5
- Reviews
- 33,651
- Age
- 2y ago

Amazon Basics Tear-Free Baby Shampoo 13.6 Fluid Ounce 4-Pack Packaging May Vary
- Price
- $10.28
- Rating
- 4.6/5
- Reviews
- 2,802
- Age
- 3y ago

Amazon Basics Tear-Free Baby Hair and Body Wash Paraben-Free Sulfate-Free Dermatologist Tested Lightly Scented 13.60 Fl Oz 4-Pack
- Price
- $9.77
- Rating
- 4.5/5
- Reviews
- 1,637
- Age
- 3y ago

Amazon Basics Tear-Free Baby Shampoo 13.6 Fluid Ounce Packaging May Vary
- Price
- $3.09
- Rating
- 4.6/5
- Reviews
- 2,802
- Age
- 3y ago

Johnsons Baby Shampoo with Aloe Vera & Vitamin B5 Tear Free Newborn Essentials No added Parabens & Sulfates Hypoallergenic Baby Essentials 20.3 fl. oz
- Price
- $5.82
- Rating
- 4.7/5
- Reviews
- 5,792
- Age
- 8y ago
Trending
estimated 90-day click momentum
Johnsons Baby Head-To-Toe Body Wash and Shampoo Refill Duo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Refill Bottles 33.8 fl. oz
- Price
- $19.35
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 2mo ago

Johnsons Baby Shampoo with Aloe Vera & Vitamin B5 Tear Free Newborn Essentials No added Parabens & Sulfates Hypoallergenic Baby Essentials 20.3 fl. oz
- Price
- $5.82
- Rating
- 4.7/5
- Reviews
- 5,792
- Age
- 8y ago

Johnsons Baby Head-To-Toe Gentle Baby Body Wash & Shampoo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Wash Refill 33.8 fl. oz
- Price
- $8.44
- Rating
- 4.7/5
- Reviews
- 33,651
- Age
- 2y ago

Amazon Basics Tear-Free Baby Shampoo 13.6 Fluid Ounce Packaging May Vary
- Price
- $3.09
- Rating
- 4.6/5
- Reviews
- 2,802
- Age
- 3y ago

Amazon Basics Tear-Free Baby Hair and Body Wash Paraben-Free Sulfate-Free Dermatologist Tested Lightly Scented 13.60 Fl Oz 4-Pack
- Price
- $9.77
- Rating
- 4.5/5
- Reviews
- 1,637
- Age
- 3y ago
Newest
by launch date
Johnsons Baby Head-To-Toe Body Wash and Shampoo Refill Duo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Refill Bottles 33.8 fl. oz
- Price
- $19.35
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 2mo ago

Johnsons Baby Head-To-Toe Gentle Baby Body Wash & Shampoo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Wash Refill 33.8 fl. oz
- Price
- $8.44
- Rating
- 4.7/5
- Reviews
- 33,651
- Age
- 2y ago

Johnsons Baby Bedtime Bath with Relaxing & Soothing NaturalCalm Aromas Hypoallergenic Gentle & Tear-Free Nighttime Baby Bath Essential Floral Scent Value Size Refill 33.8 fl. oz
- Price
- $10.83
- Rating
- 4.8/5
- Reviews
- 11,727
- Age
- 2y ago

Amazon Basics Tear-Free Baby Hair and Body Wash Paraben-Free Sulfate-Free Dermatologist Tested Lightly Scented 13.60 Fl Oz 4-Pack
- Price
- $9.77
- Rating
- 4.5/5
- Reviews
- 1,637
- Age
- 3y ago

Amazon Basics Tear-Free Baby Hair and Body Wash Lightly scented 13.6 Fluid Ounce 1-Pack Packaging May Vary
- Price
- $3.04
- Rating
- 4.5/5
- Reviews
- 1,637
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
57
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
0%
- Johnson's Baby50%
- Amazon Basics47%
- Ginger Lily Farms3%
Demand
Baby Shampoo Bulk search demand
Weekly searches over the year. Pick a range.
Search terms
Top Baby Shampoo Bulk search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- johnsons baby shampoo refill6K/yr
- baby shampoo refill6K/yr
- baby shampoo bulk6K/yr
- bulk baby shampoo4K/yr
- amazon basics baby shampoo3K/yr
- amazon baby wash4K/yr
- amazon basics baby wash3K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Shampoo Bulk
We read the reviews and the return reasons for every product selling here.
“Very strong smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Shampoo Bulk questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









