Is baby shampoo bulk profitable to sell on Amazon United States?

The niche generates $27K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +63.9%. Flapen's verdict: Skip it (44/100).

How competitive is the baby shampoo bulk niche?

3 brands and 57 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in baby shampoo bulk?

Top complaints mined from reviews: Smell, Leak-Proof, Size-Overall. The return rate is 0.3%.

What does it cost to enter the baby shampoo bulk niche?

Listings span $3.02–$29.47; the average listing price is $10.25 (sweet spot $15–$100). The average incumbent carries 5,620 reviews — the moat a new listing must climb.

baby shampoo bulk

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Growth

Great+63.9%

90-day search growth — must beat 0% to launch

Price range

Good$3.02–$29.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$10.25

avg listing price — sweet spot $15–$100

Review moat

Bad5,619.5

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

Market size

Bad$27K

$27K/yr · 32K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, baby shampoo bulk is a $27K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

baby shampoo bulk market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $51K–$62K; units × avg price
Conversion rate: 8.2%
Avg BSR: #103
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 1.3%
Avg brand age: 89 months
Avg seller age: 142 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Johnson's Baby50%
Amazon Basics47%
Ginger Lily Farms3%

Demand

Weekly Amazon search volume, last 10 weeks — +63.9% search growth over the last 90 days.

Open Trend

Top baby shampoo bulk search terms

johnsons baby shampoo refill6K/yr +95.2%10.1% conv.
baby shampoo refill6K/yr +138.3%10.1% conv.
baby shampoo bulk6K/yr +48.6%7.0% conv.
bulk baby shampoo4K/yr +66.0%3.7% conv.
amazon basics baby shampoo3K/yr +112.9%16.4% conv.
amazon baby wash4K/yr -8.8%7.0% conv.
amazon basics baby wash3K/yr -19.3%8.2% conv.

All search terms

Top baby shampoo bulk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Johnsons Baby Head-To-Toe Gentle Baby Body Wash & Shampoo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Wash Refill 33.8 fl. oz

Johnson's Baby$8.444.7★33,651 rev

Amazon Basics Tear-Free Baby Shampoo 13.6 Fluid Ounce 4-Pack Packaging May Vary

Amazon Basics$10.284.6★2,802 rev

Amazon Basics Tear-Free Baby Hair and Body Wash Paraben-Free Sulfate-Free Dermatologist Tested Lightly Scented 13.60 Fl Oz 4-Pack

Amazon Basics$9.774.5★1,637 rev

Amazon Basics Tear-Free Baby Shampoo 13.6 Fluid Ounce Packaging May Vary

Amazon Basics$3.094.6★2,802 rev

Johnsons Baby Shampoo with Aloe Vera & Vitamin B5 Tear Free Newborn Essentials No added Parabens & Sulfates Hypoallergenic Baby Essentials 20.3 fl. oz

Johnson's Baby$5.824.7★5,792 rev

Newest

by launch date

Johnsons Baby Head-To-Toe Body Wash and Shampoo Refill Duo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Refill Bottles 33.8 fl. oz

Johnson's Baby$19.352 rev

2mo ago

Johnsons Baby Head-To-Toe Gentle Baby Body Wash & Shampoo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Wash Refill 33.8 fl. oz

Johnson's Baby$8.4433,651 rev

2y ago

Johnsons Baby Bedtime Bath with Relaxing & Soothing NaturalCalm Aromas Hypoallergenic Gentle & Tear-Free Nighttime Baby Bath Essential Floral Scent Value Size Refill 33.8 fl. oz

Johnson's Baby$10.8311,727 rev

2y ago

Amazon Basics Tear-Free Baby Hair and Body Wash Paraben-Free Sulfate-Free Dermatologist Tested Lightly Scented 13.60 Fl Oz 4-Pack

Amazon Basics$9.771,637 rev

3y ago

Amazon Basics Tear-Free Baby Hair and Body Wash Lightly scented 13.6 Fluid Ounce 1-Pack Packaging May Vary

Amazon Basics$3.041,637 rev

3y ago

What buyers say about baby shampoo bulk

What buyers praise and complain about, mined from review topics.

What buyers love

Smell16%

“Love the smell”

Value For Money15%

“Best price”

Quality-Overall15%

“Just as good as name brand”

Soft Feel10%

“extremely gentle”

Efficiency4%

“Good for bathing the dog”

Advertised Vs Actual Product4%

“Just as advertised”

Washability4%

“Nice calming gentle wash”

Cleansing3%

“Cleans effectively”

Allergies3%

“non-irritating”

Sensitivity-Overall3%

“Good for sensitive skin”

What buyers complain about

Smell17%

“Very strong smell”

Leak-Proof13%

“product leaked”

Size-Overall6%

“Too small”

Allergies6%

“Allergic reaction”

Lather6%

“This would not lather or clean well”

Ease Of Cleaning4%

“Rough shampoo”

Value For Money3%

“Cheaper than brand name”

Dilute/Watery3%

“Its as if they diluted one bottle to make the set”

Sensitivity-Overall3%

“Would not recommend if baby has sensitive skin”

Functionality-Overall2%

“nothing works”

Top return reasons

Leak-Proof41%

Smell12%

Advertised Vs Actual Product10%

Size-Overall10%

Ingredients-Overall5%

Functionality-Overall2%

Value For Money2%

Product Condition2%

Dispensing Mechanism2%

Vitamin2%

Common questions

Is baby shampoo bulk profitable to sell on Amazon United States?: The niche generates $27K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +63.9%. Flapen's verdict: Skip it (44/100).
How competitive is the baby shampoo bulk niche?: 3 brands and 57 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in baby shampoo bulk?: Top complaints mined from reviews: Smell, Leak-Proof, Size-Overall. The return rate is 0.3%.
What does it cost to enter the baby shampoo bulk niche?: Listings span $3.02–$29.47; the average listing price is $10.25 (sweet spot $15–$100). The average incumbent carries 5,620 reviews — the moat a new listing must climb.