Baby Shampoo Bulk
brand-locked demand (top 5 brands take 100% of clicks) — Baby Shampoo Bulk doesn't clear our bar today.
Flapen Score
Ranks 1,202 of 2,472 Baby Products niches · on the category median
Is Baby Shampoo Bulk profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Baby Shampoo Bulk is a $27K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Baby Shampoo Bulk: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +63.9% over the last 90 days and 8.2% of searches end in a purchase.
$27K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 12 products
Top Baby Shampoo Bulk products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Johnsons Baby Head-To-Toe Gentle Baby Body Wash & Shampoo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Wash Refill 33.8 fl. oz
- Price
- $8.44
- Rating
- 4.7/5
- Reviews
- 33,651
- Age
- 2y ago
Amazon Basics Tear-Free Baby Shampoo 13.6 Fluid Ounce 4-Pack Packaging May Vary
- Price
- $10.28
- Rating
- 4.6/5
- Reviews
- 2,802
- Age
- 3y ago
Amazon Basics Tear-Free Baby Hair and Body Wash Paraben-Free Sulfate-Free Dermatologist Tested Lightly Scented 13.60 Fl Oz 4-Pack
- Price
- $9.77
- Rating
- 4.5/5
- Reviews
- 1,637
- Age
- 3y ago
Amazon Basics Tear-Free Baby Shampoo 13.6 Fluid Ounce Packaging May Vary
- Price
- $3.09
- Rating
- 4.6/5
- Reviews
- 2,802
- Age
- 3y ago
Johnsons Baby Shampoo with Aloe Vera & Vitamin B5 Tear Free Newborn Essentials No added Parabens & Sulfates Hypoallergenic Baby Essentials 20.3 fl. oz
- Price
- $5.82
- Rating
- 4.7/5
- Reviews
- 5,792
- Age
- 8y ago
Trending
90-day click momentum
Johnsons Baby Head-To-Toe Body Wash and Shampoo Refill Duo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Refill Bottles 33.8 fl. oz
- Price
- $19.35
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 2mo ago
Johnsons Baby Shampoo with Aloe Vera & Vitamin B5 Tear Free Newborn Essentials No added Parabens & Sulfates Hypoallergenic Baby Essentials 20.3 fl. oz
- Price
- $5.82
- Rating
- 4.7/5
- Reviews
- 5,792
- Age
- 8y ago
Johnsons Baby Head-To-Toe Gentle Baby Body Wash & Shampoo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Wash Refill 33.8 fl. oz
- Price
- $8.44
- Rating
- 4.7/5
- Reviews
- 33,651
- Age
- 2y ago
Amazon Basics Tear-Free Baby Shampoo 13.6 Fluid Ounce Packaging May Vary
- Price
- $3.09
- Rating
- 4.6/5
- Reviews
- 2,802
- Age
- 3y ago
Amazon Basics Tear-Free Baby Hair and Body Wash Paraben-Free Sulfate-Free Dermatologist Tested Lightly Scented 13.60 Fl Oz 4-Pack
- Price
- $9.77
- Rating
- 4.5/5
- Reviews
- 1,637
- Age
- 3y ago
Newest
by launch dateJohnsons Baby Head-To-Toe Body Wash and Shampoo Refill Duo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Refill Bottles 33.8 fl. oz
- Price
- $19.35
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 2mo ago
Johnsons Baby Head-To-Toe Gentle Baby Body Wash & Shampoo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Wash Refill 33.8 fl. oz
- Price
- $8.44
- Rating
- 4.7/5
- Reviews
- 33,651
- Age
- 2y ago
Johnsons Baby Bedtime Bath with Relaxing & Soothing NaturalCalm Aromas Hypoallergenic Gentle & Tear-Free Nighttime Baby Bath Essential Floral Scent Value Size Refill 33.8 fl. oz
- Price
- $10.83
- Rating
- 4.8/5
- Reviews
- 11,727
- Age
- 2y ago
Amazon Basics Tear-Free Baby Hair and Body Wash Paraben-Free Sulfate-Free Dermatologist Tested Lightly Scented 13.60 Fl Oz 4-Pack
- Price
- $9.77
- Rating
- 4.5/5
- Reviews
- 1,637
- Age
- 3y ago
Amazon Basics Tear-Free Baby Hair and Body Wash Lightly scented 13.6 Fluid Ounce 1-Pack Packaging May Vary
- Price
- $3.04
- Rating
- 4.5/5
- Reviews
- 1,637
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
57
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Johnson's Baby50%
- Amazon Basics47%
- Ginger Lily Farms3%
Baby Shampoo Bulk demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Baby Shampoo Bulk search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- johnsons baby shampoo refill6K/yr
- baby shampoo refill6K/yr
- baby shampoo bulk6K/yr
- bulk baby shampoo4K/yr
- amazon basics baby shampoo3K/yr
- amazon baby wash4K/yr
- amazon basics baby wash3K/yr
What reviews say buyers love and hate about Baby Shampoo Bulk
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Love the smell”
“Best price”
“Just as good as name brand”
“extremely gentle”
“Good for bathing the dog”
What buyers complain about
62% of reviews“Very strong smell”
“product leaked”
“Too small”
“Allergic reaction”
“This would not lather or clean well”
Baby Shampoo Bulk return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
22%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Shampoo Bulk questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
