Baby Sets

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months

163K

Growth, 90 days vs prior 90

-13.0%

Conversion, latest week

0.9%

Market size, estimated

$40Ka year

Peak month

July1.4× the quietest month

Top search term

newborn set26K searches a year

Listings sell for $26.03 on average, from $7.05 to $82.35. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $26.03 that is $0 to $3K a year per listing.

Average price

$26.03inside the $15 to $100 sweet spot

Price range

$7.05–$82.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.0%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Baby Care. It carries 6,519 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

99%

Out of stock, average day

0.0%

Average rank

#91in Baby Care

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

6,519per listing

Listings tracked

69

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

9Amazon's first-year sales bar

Average brand age

38 months