Baby Seat with Tray

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $890K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+6.3%

Conversion, latest week

1.4%

Market size, estimated

$890Ka year

Peak month

June4.4× the quietest month

Top search term

bumbo seat696K searches a year

Listings sell for $51.24 on average, from $17.46 to $112.46. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $51.24 that is $13K to $26K a year per listing.

Average price

$51.24inside the $15 to $100 sweet spot

Price range

$17.46–$112.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$13K–$26K

Returns

4.3%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #13 within Activity & Entertainment. It carries 7,383 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

61%

Out of stock, average day

7.0%

Average rank

#13in Activity & Entertainment

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

7,383per listing

Listings tracked

28

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

38 months