Baby Scale

Shoppers searched for this 716K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.7M a year.

Searches, last 12 months

716K

Growth, 90 days vs prior 90

+0.2%

Conversion, latest week

7.8%

Market size, estimated

$3.7Ma year

Peak month

July1.2× the quietest month

Top search term

baby scale352K searches a year

Listings sell for $65.86 on average, from $22.07 to $267.09. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At $65.86 that is $395K to $527K a year per listing.

Average price

$65.86inside the $15 to $100 sweet spot

Price range

$22.07–$267.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

6,000–8,000

Revenue per listing a year

$395K–$527K

Returns

8.0%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #78 within Baby Care. It carries 1,650 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#78in Baby Care

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

1,650per listing

Listings tracked

8

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months