Baby Quilt
FailBuyers convert on only 0.8% of searches, so Baby Quilt is a Fail.
- Flapen Score
- 46 / 100Top 41% of 2,472 Baby Products niches · +2 vs the category median of 4446
- Market size
- $66K/yr327K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 30%top-5 click share · 32 brands · 42 sellers
Flapen Score
Baby Quilt against its category
The dotted line is the Baby Products average. Past it, Baby Quilt is stronger. Inside it, weaker.
Market
The Baby Quilt market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Quilt 327K times last year and spent an estimated $66K. The top 5 brands take 63% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.
- Searches, last 12 months
- 327K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $66Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- toddler quilt51K searches a year
02 · Price
A sale here is worth $24.18.
Listings sell for $24.18 on average, from $7.66 to $72.76. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $24.18 that is $0 to $2K a year per listing.
- Average price
- $24.18inside the $15 to $100 sweet spot
- Price range
- $7.66–$72.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #83 within Bedding. It carries 2,173 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #83in Bedding
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 2,173per listing
- Listings tracked
- 70
04 · Newcomers
5 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Baby Quilt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NTBAY 3 Layer Toddler Blanket Muslin Cotton Jacquard Bed Blankets Lightweight Thermal Baby Blanket Super Soft and Warm Crib Blanket for All Seasons Decoration Gift 30x40 Blue
- Price
- $16.29
- Rating
- 4.7/5
- Reviews
- 5,836
- Age
- 7y ago

Konssy Muslin Baby Blankets Super Soft 100% Cotton Crib Blanket
- Price
- $19.22
- Rating
- 4.8/5
- Reviews
- 932
- Age
- 3y ago

lulumoon Muslin Baby Blanket for Boys: Soft Cotton Toddler Blanket for Daycare - Reversible Lightweight Crib Bedding for Stroller & Travel 47x47(Blue)
- Price
- $25.60
- Rating
- 4.8/5
- Reviews
- 1,027
- Age
- 2y ago

BuLuTu Muslin Nursery Blanket for Toddlers Girls Boys Baby Quilt Soft Cotton Toddler Blanket Crib Quilt for All Seasons Lightweight Breathable Washable Azalea Pattern 47x59 Inches
- Price
- $46.84
- Rating
- 4.8/5
- Reviews
- 418
- Age
- 2y ago

HardNok Ultra Soft Muslin Baby Blanket - Made with Organic Cotton Gender Neutral Warm Coffee Striped Jacquard Swaddle & Crib Quilt 43x43 Inches (Horizon Dune)
- Price
- $21.41
- Rating
- 4.8/5
- Reviews
- 967
- Age
- 7mo ago
Trending
estimated 90-day click momentum
HardNok Ultra Soft Muslin Baby Blanket - Made with Organic Cotton Gender Neutral Sage Green Striped Jacquard Swaddle & Crib Quilt 43x43 Inches (Sage Green Stripes)
- Price
- $21.25
- Rating
- 4.8/5
- Reviews
- 967
- Age
- 7mo ago

Organic Baby Blanket Flounce Edge Large 50x43 Floral 100% Muslin Cotton Super Soft Breathable Toddler Quilt Crib Blankets Gender Neutral for Baby Boys and Girls Bassinet Bed Stroller & Snuggling
- Price
- $22.39
- Rating
- 4.6/5
- Reviews
- 532
- Age
- 7mo ago

HardNok Ultra Soft Muslin Baby Blanket - Made with Organic Cotton Gender Neutral Warm Coffee Striped Jacquard Swaddle & Crib Quilt 43x43 Inches (Horizon Dune)
- Price
- $21.41
- Rating
- 4.8/5
- Reviews
- 967
- Age
- 7mo ago

HardNok 6-Layer Muslin Baby Blanket Made with Organic Cotton - Enchanting Woodland Garden Swaddle & Crib Quilt 43 x 43 Garden(Gender Neutral)
- Price
- $21.22
- Rating
- 4.8/5
- Reviews
- 240
- Age
- 1y ago

ZPECC Muslin Toddler Blanket Thicker 47x47 Organic Cotton Kids Quilt Hypoallergenic for Baby Essentials Crib Stroller Daycare Cot Butterfly
- Price
- $26.23
- Rating
- 4.6/5
- Reviews
- 290
- Age
- 3y ago
Newest
by launch date
HardNok Ultra Soft Muslin Baby Blanket - Made with Organic Cotton Gender Neutral Sage Green Striped Jacquard Swaddle & Crib Quilt 43x43 Inches (Sage Green Stripes)
- Price
- $21.25
- Rating
- 4.8/5
- Reviews
- 967
- Age
- 7mo ago

HardNok Ultra Soft Muslin Baby Blanket - Made with Organic Cotton Gender Neutral Warm Coffee Striped Jacquard Swaddle & Crib Quilt 43x43 Inches (Horizon Dune)
- Price
- $21.41
- Rating
- 4.8/5
- Reviews
- 967
- Age
- 7mo ago

Organic Baby Blanket Flounce Edge Large 50x43 Floral 100% Muslin Cotton Super Soft Breathable Toddler Quilt Crib Blankets Gender Neutral for Baby Boys and Girls Bassinet Bed Stroller & Snuggling
- Price
- $22.39
- Rating
- 4.6/5
- Reviews
- 532
- Age
- 7mo ago

PEACELOVER Embossed Neutral Baby Quilt Durable Lightweight Baby Blankets Four Seasons for Personlized Monogram Cotton Quilted Blanket Toddler Quilt for Boys and Girls 46x36 Inches (White)
- Price
- $20.43
- Rating
- 4.8/5
- Reviews
- 119
- Age
- 10mo ago

BEILIMU Muslin Baby Blankets for Boys Girls 70% Cotton and 30% Rayon Blanket for Infant Toddler Super Soft and Lightweight Blankets with Checkerboard Design Blue 43 x 43 Inches
- Price
- $14.98
- Rating
- 4.8/5
- Reviews
- 164
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
32 falling
Sellers
42
Est. top-5 brand share
63%
Top 20: 93%
Est. top-5 click share
30%
Top 20: 64%
Open market
31%
- NTBAY22%
- lulumoon13%
- HardNok10%
- Konssy9%
- Burt's Bees Baby8%
- BuLuTu7%
Demand
Baby Quilt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Baby Quilt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toddler quilt51K/yr
- toddler bed blanket39K/yr
- baby quilts29K/yr
- crib quilt30K/yr
- muslin toddler blanket21K/yr
- baby quilts for boys27K/yr
- cotton toddler blanket17K/yr
- toddler bed quilt19K/yr
- toddler muslin blanket11K/yr
- baby boy quilt12K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Quilt
We read the reviews and the return reasons for every product selling here.
“It can be little thicker”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Quilt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









