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Baby Quilt

Fail

Buyers convert on only 0.8% of searches, so Baby Quilt is a Fail.

Flapen Score
46
46 / 100
Top 41% of 2,472 Baby Products niches · +2 vs the category median of 44
Market size
$66K/yr327K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
30%top-5 click share · 32 brands · 42 sellers

Flapen Score

Baby Quilt against its category

The dotted line is the Baby Products average. Past it, Baby Quilt is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Quilt market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Quilt 327K times last year and spent an estimated $66K. The top 5 brands take 63% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
327K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
0.8%
Market size, estimated
$66Ka year
Peak month
August1.4× the quietest month
Top search term
toddler quilt51K searches a year

02 · Price

A sale here is worth $24.18.

Listings sell for $24.18 on average, from $7.66 to $72.76. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $24.18 that is $0 to $2K a year per listing.

Average price
$24.18inside the $15 to $100 sweet spot
Price range
$7.66–$72.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #83 within Bedding. It carries 2,173 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#83in Bedding
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
2,173per listing
Listings tracked
70

04 · Newcomers

5 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
39 months

Products

Top Baby Quilt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

42

Top-5 brand share

63%

Top 20: 93%

Top-5 click share

30%

Top 20: 64%

Open market

31%

  • Brand 122%
  • Brand 213%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Baby Quilt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Baby Quilt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler quilt51K/yr
  • toddler bed blanket39K/yr
  • baby quilts29K/yr
  • crib quilt30K/yr
  • muslin toddler blanket21K/yr
  • baby quilts for boys27K/yr
  • cotton toddler blanket17K/yr
  • toddler bed quilt19K/yr
  • toddler muslin blanket11K/yr
  • baby boy quilt12K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Quilt

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Soft Feel”
17%of negative reviews mention “Thickness”
2.4%of orders come back
“It can be little thicker”
A buyer, on “Thickness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Baby Quilt questions

Answered from the same tracked data.