Baby Puffs
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 92% of clicks, so Baby Puffs is a Maybe.
- Flapen Score
- 58 / 100Top 6% of 2,472 Baby Products niches · +14 vs the category median of 4458
- Market size
- $1.3M/yr1.3M searches / yr
- 90-day growth
- -5.8%search demand this quarter
- Competition
- 36%top-5 click share · 11 brands · 598 sellers
Flapen Score
Baby Puffs against its category
The dotted line is the Baby Products average. Past it, Baby Puffs is stronger. Inside it, weaker.
Market
The Baby Puffs market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Puffs 1.3M times last year and spent an estimated $1.3M. The top 5 brands take 92% of clicks. Demand peaks in Nov. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -5.8%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $1.3Ma year
- Peak month
- November1.6× the quietest month
- Top search term
- baby puffs231K searches a year
02 · Price
A sale here is worth $14.53.
Listings sell for $14.53 on average, from $2.59 to $47.82. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,500 to 2,000 of them. At $14.53 that is $22K to $29K a year per listing.
- Average price
- $14.53under the $15 to $100 sweet spot
- Price range
- $2.59–$47.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $22K–$29K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #47 within Baby Foods. It carries 1,769 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #47in Baby Foods
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 1,769per listing
- Listings tracked
- 49
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Baby Puffs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
11 falling
Sellers
598
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
36%
Top 20: 74%
Open market
5%
- Brand 143%
- Brand 226%
- Brand 310%
- Brand 48%
- Brand 56%
- Brand 62%
- Open — no brand owns it (5 brands, 5%)
Demand
Baby Puffs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Baby Puffs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby puffs231K/yr
- gerber puffs147K/yr
- once upon a farm puffs122K/yr
- puffs baby snack94K/yr
- baby puffs snacks66K/yr
- gerber snacks84K/yr
- baby food puffs40K/yr
- organic baby puffs38K/yr
- serenity kids puffs55K/yr
- baby puffs snacks 6+ months36K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Puffs
We read the reviews and the return reasons for every product selling here.
“Taste is nasty”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Puffs questions
Answered from the same tracked data.









