Baby Puffs
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 92% of clicks, so Baby Puffs is a Maybe.
- Flapen Score
- 58 / 100Top 6% of 2,472 Baby Products niches · +14 vs the category median of 4458
- Market size
- $1.3M/yr1.3M searches / yr
- 90-day growth
- -5.8%search demand this quarter
- Competition
- 36%top-5 click share · 11 brands · 598 sellers
Flapen Score
Baby Puffs against its category
The dotted line is the Baby Products average. Past it, Baby Puffs is stronger. Inside it, weaker.
Market
The Baby Puffs market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Puffs 1.3M times last year and spent an estimated $1.3M. The top 5 brands take 92% of clicks. Demand peaks in Nov. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -5.8%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $1.3Ma year
- Peak month
- November1.6× the quietest month
- Top search term
- baby puffs231K searches a year
02 · Price
A sale here is worth $14.53.
Listings sell for $14.53 on average, from $2.59 to $47.82. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,500 to 2,000 of them. At $14.53 that is $22K to $29K a year per listing.
- Average price
- $14.53under the $15 to $100 sweet spot
- Price range
- $2.59–$47.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $22K–$29K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #47 within Baby Foods. It carries 1,769 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #47in Baby Foods
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 1,769per listing
- Listings tracked
- 49
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Baby Puffs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gerber Baby Snacks Puffs Variety Pack Banana & Strawberry Apple 1.48 Ounce - 2 count of four packs Package may vary 1.48 Ounce (Pack of 8)
- Price
- $15.95
- Rating
- 4.8/5
- Reviews
- 17,155
- Age
- 9y ago

Serenity Kids 6+ Months Baby Puffs - Pack of 6 1.5 Oz Variety Pack - USDA Organic Grain Free Puffs - Healthy Snacks for Kids with Veggies & Olive Oil - Dissolvable Finger Food for Toddler Snacks
- Price
- $33.08
- Rating
- 4.6/5
- Reviews
- 303
- Age
- 5y ago

Once Upon A Farm Strawberry Coconut & Sweet Potato Puffed Sorghum Snack Fruit & Veggie Puffs Non GMO 1.5 Ounces (Pack Of 6)
- Price
- $19.80
- Rating
- 4.7/5
- Reviews
- 361
- Age
- 1y ago

Once Upon a Farm Organic Baby Fruit & Veggie Puffs Mango Coconut & Carrot 1.5oz
- Price
- $4.04
- Rating
- 4.8/5
- Reviews
- 291
- Age
- 2y ago

Once Upon a Farm Organic Baby Fruit & Veggie Puffs Strawberry Coconut & Sweet Potato 1.5oz
- Price
- $4.06
- Rating
- 4.7/5
- Reviews
- 353
- Age
- 2y ago
Trending
estimated 90-day click momentum
Gerber Stage 3 Vanilla Maple Lil Crunchies 1.48 Oz 6 Pack
- Price
- $16.41
- Rating
- 4.8/5
- Reviews
- 1,266
- Age
- 9y ago

Plum Organics Mighty Baby Puffs Ancient Grain + Chickpea Snacks Variety Pack: 2 Flavors 1.85oz (6 Pack)
- Price
- $17.98
- Rating
- 4.4/5
- Reviews
- 149
- Age
- 3y ago

Once Upon a Farm Organic Fruit & Veggie Puffs Variety Pack Apple Sweet Potato Strawberry Sweet Potato Mango Carrot Coconut In All Non-GMO Puffed Sorghum Fruit & Veggie Snacks 1.5oz
- Price
- $36.20
- Rating
- 4.7/5
- Reviews
- 92
- Age
- 10mo ago

Gerber Stage 3 Garden Tomato Lil Crunchies Snack 1.48 Oz 6 Pack
- Price
- $14.33
- Rating
- 4.8/5
- Reviews
- 1,625
- Age
- 17y ago

Once Upon a Farm Organic Baby Fruit & Veggie Puffs Mango Coconut & Carrot 1.5oz
- Price
- $4.04
- Rating
- 4.8/5
- Reviews
- 291
- Age
- 2y ago
Newest
by launch date
Once Upon a Farm Organic Fruit & Veggie Puffs Variety Pack Apple Sweet Potato Strawberry Sweet Potato Mango Carrot Coconut In All Non-GMO Puffed Sorghum Fruit & Veggie Snacks 1.5oz
- Price
- $36.20
- Rating
- 4.7/5
- Reviews
- 92
- Age
- 10mo ago

Earths Best Organic Melty Hoops Bite-Sized Snacks for Babies 8 Months and Up Strawberry and Mango 0.32 Ounce Individual Bags (Pack of 4)
- Price
- $4.09
- Rating
- 4.5/5
- Reviews
- 786
- Age
- 1y ago

Gerber Stage 3 Strawberry Apple Puffs Baby Snack 0.5 Oz 12 Pack
- Price
- $11.52
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 1y ago

Once Upon A Farm Strawberry Coconut & Sweet Potato Puffed Sorghum Snack Fruit & Veggie Puffs Non GMO 1.5 Ounces (Pack Of 6)
- Price
- $19.80
- Rating
- 4.7/5
- Reviews
- 361
- Age
- 1y ago

Once Upon a Farm Organic Baby Fruit & Veggie Puffs Mango Coconut & Carrot 1.5oz
- Price
- $4.04
- Rating
- 4.8/5
- Reviews
- 291
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
11 falling
Sellers
598
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
36%
Top 20: 74%
Open market
5%
- Gerber43%
- Once Upon a Farm26%
- Serenity Kids10%
- Earth's Best8%
- Happy Baby6%
- Happy Family2%
- Open — no brand owns it (5 brands, 5%)
Demand
Baby Puffs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Baby Puffs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby puffs231K/yr
- gerber puffs147K/yr
- once upon a farm puffs122K/yr
- puffs baby snack94K/yr
- baby puffs snacks66K/yr
- gerber snacks84K/yr
- baby food puffs40K/yr
- organic baby puffs38K/yr
- serenity kids puffs55K/yr
- baby puffs snacks 6+ months36K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Puffs
We read the reviews and the return reasons for every product selling here.
“Taste is nasty”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Puffs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









