Baby Proofing Kit

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $154K a year.

Searches, last 12 months

216K

Growth, 90 days vs prior 90

-9.9%

Conversion, latest week

2.9%

Market size, estimated

$154Ka year

Peak month

July1.4× the quietest month

Top search term

baby proofing kit150K searches a year

Listings sell for $24.61 on average, from $7.51 to $45.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $24.61 that is $12K to $18K a year per listing.

Average price

$24.61inside the $15 to $100 sweet spot

Price range

$7.51–$45.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$12K–$18K

Returns

2.3%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #134 within Safety. It carries 7,910 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

6.2%

Average rank

#134in Safety

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

7,910per listing

Listings tracked

15

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months