Baby Proofing Edge Protector

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months

185K

Growth, 90 days vs prior 90

-0.8%

Conversion, latest week

4.8%

Market size, estimated

$121Ka year

Peak month

January2.9× the quietest month

Top search term

edge guard32K searches a year

Listings sell for $13.73 on average, from $5.11 to $38.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $13.73 that is $1K to $3K a year per listing.

Average price

$13.73under the $15 to $100 sweet spot

Price range

$5.11–$38.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.6%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #60 within Safety. It carries 5,853 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

3.6%

Average rank

#60in Safety

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

5,853per listing

Listings tracked

63

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

39 months