Baby Proofing

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

-2.5%

Conversion, latest week

4.6%

Market size, estimated

$1.8Ma year

Peak month

July1.6× the quietest month

Top search term

baby proofing1.6M searches a year

Listings sell for $14.29 on average, from $4.02 to $39.50. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $14.29 that is $43K to $57K a year per listing.

Average price

$14.29under the $15 to $100 sweet spot

Price range

$4.02–$39.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

3,000–4,000

Revenue per listing a year

$43K–$57K

Returns

2.7%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #22 within Safety. It carries 14,029 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#22in Safety

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

14,029per listing

Listings tracked

45

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

43 months