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Baby Proof Door Handle Lever

Fail

Demand is soft, at -13.7% this quarter, so Baby Proof Door Handle Lever is a Fail.

Flapen Score
43
43 / 100
Ranks 1,304 of 2,472 Baby Products niches · −1 vs the category median of 44
Market size
$172K/yr127K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
57%top-5 click share · 11 brands · 30 sellers

Flapen Score

Baby Proof Door Handle Lever against its category

The dotted line is the Baby Products average. Past it, Baby Proof Door Handle Lever is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Proof Door Handle Lever market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Proof Door Handle Lever 127K times last year and spent an estimated $172K. The top 5 brands take 82% of clicks. Demand peaks in Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $172K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
10.2%
Market size, estimated
$172Ka year
Peak month
September2.6× the quietest month
Top search term
lever door handle child locks19K searches a year

02 · Price

A sale here is worth $13.27.

Listings sell for $13.27 on average, from $5.36 to $29.42. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $13.27 that is $7K to $10K a year per listing.

Average price
$13.27under the $15 to $100 sweet spot
Price range
$5.36–$29.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$7K–$10K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #149 within Safety. It carries 6,256 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#149in Safety
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
6,256per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Baby Proof Door Handle Lever products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

30

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

14%

  • Brand 142%
  • Brand 216%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (5 brands, 14%)

Demand

Baby Proof Door Handle Lever search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.6×

Search terms

Top Baby Proof Door Handle Lever search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lever door handle child locks19K/yr
  • door lever lock child proof32K/yr
  • baby proof door handle lever29K/yr
  • child proof door lever lock9K/yr
  • child lock for lever door handle5K/yr
  • child proof lever door handle6K/yr
  • safety first door lock4K/yr
  • baby door handle safety cover4K/yr
  • lever door child lock13K/yr
  • handle locks baby proof3K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Proof Door Handle Lever

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Locking Mechanism”
13%of negative reviews mention “Size-Overall”
3.5%of orders come back
“Too Small”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Baby Proof Door Handle Lever questions

Answered from the same tracked data.