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Baby Probiotics 12-24 Months

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 99% of clicks, so Baby Probiotics 12-24 Months is a Maybe.

Flapen Score
50
50 / 100
Top 25% of 2,472 Baby Products niches · +6 vs the category median of 44
Market size
$453K/yr219K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
64%top-5 click share · 6 brands · 528 sellers

Flapen Score

Baby Probiotics 12-24 Months against its category

The dotted line is the Baby Products average. Past it, Baby Probiotics 12-24 Months is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Probiotics 12-24 Months market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Probiotics 12-24 Months 219K times last year and spent an estimated $453K. The top 5 brands take 99% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $453K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
8.8%
Market size, estimated
$453Ka year
Top search term
mary ruth toddler probiotic23K searches a year

02 · Price

A sale here is worth $23.65.

Listings sell for $23.65 on average, from $11.71 to $43.78. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $23.65 that is $24K to $30K a year per listing.

Average price
$23.65inside the $15 to $100 sweet spot
Price range
$11.71–$43.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$24K–$30K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #237 within Baby Care. It carries 3,362 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#237in Baby Care
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
3,362per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Baby Probiotics 12-24 Months products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

528

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

0%

  • Brand 150%
  • Brand 240%
  • Brand 35%
  • Brand 43%
  • Brand 51%
  • Brand 61%

Demand

Baby Probiotics 12-24 Months search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Search terms

Top Baby Probiotics 12-24 Months search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mary ruth toddler probiotic23K/yr
  • lovebug probiotics for babies23K/yr
  • love bug25K/yr
  • toddler probiotic drops21K/yr
  • lovebug14K/yr
  • lovebug probiotics for kids15K/yr
  • mary ruth infant probiotic15K/yr
  • biogaia probiotics kids9K/yr
  • lovebug probiotics12K/yr
  • love bug probiotic6K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Probiotics 12-24 Months

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tastes terrible”
A buyer, on “Taste-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Baby Probiotics 12-24 Months questions

Answered from the same tracked data.