Baby Playpen

Shoppers searched for this 11.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.9M a year.

Searches, last 12 months

11.2M

Growth, 90 days vs prior 90

+6.1%

Conversion, latest week

1.4%

Market size, estimated

$8.9Ma year

Peak month

July1.3× the quietest month

Top search term

playpen2.4M searches a year

Listings sell for $59.00 on average, from $30.80 to $186.63. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $59.00 that is $354K to $472K a year per listing.

Average price

$59.00inside the $15 to $100 sweet spot

Price range

$30.80–$186.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

6,000–8,000

Revenue per listing a year

$354K–$472K

Returns

5.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #19 within Furniture. It carries 3,242 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

95%

Out of stock, average day

1.2%

Average rank

#19in Furniture

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

3,242per listing

Listings tracked

21

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months