Baby Play Mat

Shoppers searched for this 10.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.9M a year.

Searches, last 12 months

10.4M

Growth, 90 days vs prior 90

+0.5%

Conversion, latest week

1.5%

Market size, estimated

$5.9Ma year

Peak month

July1.3× the quietest month

Top search term

baby play mat2.4M searches a year

Listings sell for $39.10 on average, from $20.68 to $141.77. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At $39.10 that is $117K to $156K a year per listing.

Average price

$39.10inside the $15 to $100 sweet spot

Price range

$20.68–$141.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

3,000–4,000

Revenue per listing a year

$117K–$156K

Returns

3.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #16 within Activity & Entertainment. It carries 3,725 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#16in Activity & Entertainment

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

3,725per listing

Listings tracked

37

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months