Baby Pillow

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $847K a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-4.4%

Conversion, latest week

1.7%

Market size, estimated

$847Ka year

Peak month

March1.8× the quietest month

Top search term

baby pillow705K searches a year

Listings sell for $22.75 on average, from $9.83 to $49.92. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $22.75 that is $17K to $23K a year per listing.

Average price

$22.75inside the $15 to $100 sweet spot

Price range

$9.83–$49.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$17K–$23K

Returns

2.9%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #114 within Bedding. It carries 2,846 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#114in Bedding

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

2,846per listing

Listings tracked

52

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

10Amazon's first-year sales bar

Average brand age

41 months