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Baby Picture Frame

Fail

Buyers convert on only 1.5% of searches, so Baby Picture Frame is a Fail.

Flapen Score
49
49 / 100
Top 29% of 2,472 Baby Products niches · +5 vs the category median of 44
Market size
$75K/yr311K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
27%top-5 click share · 39 brands · 53 sellers

Flapen Score

Baby Picture Frame against its category

The dotted line is the Baby Products average. Past it, Baby Picture Frame is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Picture Frame 311K times last year and spent an estimated $75K. The top 5 brands take 58% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
311K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
1.5%
Market size, estimated
$75Ka year
Peak month
December1.3× the quietest month
Top search term
baby picture frame84K searches a year

02 · Price

A sale here is worth $16.53.

Listings sell for $16.53 on average, from $7.93 to $40.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $16.53 that is $0 to $2K a year per listing.

Average price
$16.53inside the $15 to $100 sweet spot
Price range
$7.93–$40.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #2,278 within Gifts. It carries 1,948 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
97%
Out of stock, average day
4.1%
Average rank
#2,278in Gifts
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,948per listing
Listings tracked
69

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Baby Picture Frame products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.

$0$2K$5K$7K$9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

53

Est. top-5 brand share

58%

Top 20: 88%

Est. top-5 click share

27%

Top 20: 63%

Open market

38%

  • AKFVNSFK20%
  • KeaBabies18%
  • Malden10%
  • tiny ideas6%
  • Pearhead5%
  • LASODY4%

Demand

Baby Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Baby Picture Frame search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baby picture frame84K/yr
  • baby frame27K/yr
  • winnie the pooh picture frame25K/yr
  • baby photo frame27K/yr
  • nursery picture frames21K/yr
  • baby picture frames15K/yr
  • baby frames for photos17K/yr
  • baby boy picture frame12K/yr
  • baby keepsake frames9K/yr
  • baby girl picture frame12K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Picture Frame

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Size-Overall”
2.2%of orders come back
“Super small”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Baby Picture Frame questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data