Baby Peanut Butter
FailThe top 5 products take 85% of clicks, so Baby Peanut Butter is a Fail.
- Flapen Score
- 46 / 100Top 41% of 2,472 Baby Products niches · +2 vs the category median of 4446
- Market size
- $205K/yr86K searches / yr
- 90-day growth
- +4.7%search demand this quarter
- Competition
- 85%top-5 click share · 7 brands · 551 sellers
Flapen Score
Baby Peanut Butter against its category
The dotted line is the Baby Products average. Past it, Baby Peanut Butter is stronger. Inside it, weaker.
Market
The Baby Peanut Butter market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Peanut Butter 86K times last year and spent an estimated $205K. The top 5 brands take 92% of clicks. Demand peaks in May–Jun. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $205K a year.
- Searches, last 12 months
- 86K
- Growth, 90 days vs prior 90
- +4.7%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $205Ka year
- Peak month
- June2.1× the quietest month
- Top search term
- baby allergen introduction kit16K searches a year
02 · Price
A sale here is worth $38.22.
Listings sell for $38.22 on average, from $4.81 to $89.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $38.22 that is $29K to $38K a year per listing.
- Average price
- $38.22inside the $15 to $100 sweet spot
- Price range
- $4.81–$89.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $29K–$38K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #82 within Baby Foods. It carries 1,519 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 9.6%
- Average rank
- #82in Baby Foods
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 1,519per listing
- Listings tracked
- 9
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Baby Peanut Butter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lil Mixins Early Allergen Introduction Mix-ins Daily Mix | Peanut Egg Cashew Walnut Almond Soy Sesame Mix-Ins for Ages 4-12 Mo. Old 1 Month Supply
- Price
- $46.52
- Rating
- 4.5/5
- Reviews
- 469
- Age
- 5y ago

Nourishing Nippers Early Allergen Introduction - for Babies 4+ Months 14 Allergens in one pack Including Peanut Egg & Milk | Mix with Baby Food & Purees. 6 Month Supply
- Price
- $89.80
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 1y ago

Spread The Love NAKED Organic Peanut Butter 16 Ounce (Organic All Natural Vegan Gluten-free Creamy Dry-Roasted No added salt No added sugar No palm oil) (1-Pack)
- Price
- $14.74
- Rating
- 4.4/5
- Reviews
- 4,047
- Age
- 9y ago

Ready Set Food Stage 1 Organic Baby Food Mix-Ins - Early Baby Allergen Introduction Kit 4+ Months - Powdered Eggs Peanut Milk - Pediatrician Recommended No Added Sugar - 30 Day Supply
- Price
- $63.79
- Rating
- 4.2/5
- Reviews
- 917
- Age
- 5y ago

Happy Baby Organics Nutty Blends Stage 2 Fruit and Nut Butter Allergen Introduction in Baby Appropriate Texture for 6+ Months 8 Variety Ct
- Price
- $15.60
- Rating
- 4.8/5
- Reviews
- 215
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Allergen ImmunoButter Weekly Starter Kit |10 Gut Healthy Snacks | Allergen Introduction for Peanut Egg Cashew Walnut Sesame | Whole Nut butters and Seed Butters | Ages 4-36 months | 1 Week Supply
- Price
- $34.97
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 4mo ago

Nourishing Nippers Early Allergen Introduction - for Babies 4+ Months 14 Allergens in one pack Including Peanut Egg & Milk | Mix with Baby Food & Purees. 6 Month Supply
- Price
- $89.80
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 1y ago

365 by Whole Foods Market Organic Creamy Peanut Butter Unsweetened & Unsalted Stir and Enjoy 16 Ounce
- Price
- $4.81
- Rating
- 4.4/5
- Reviews
- 7,743
- Age
- 3y ago

Happy Baby Organics Nutty Blends Stage 2 Fruit and Nut Butter Allergen Introduction in Baby Appropriate Texture for 6+ Months 8 Variety Ct
- Price
- $15.60
- Rating
- 4.8/5
- Reviews
- 215
- Age
- 10mo ago

Ready Set Food Stage 1 Organic Baby Food Mix-Ins - Early Baby Allergen Introduction Kit 4+ Months - Powdered Eggs Peanut Milk - Pediatrician Recommended No Added Sugar - 30 Day Supply
- Price
- $63.79
- Rating
- 4.2/5
- Reviews
- 917
- Age
- 5y ago
Newest
by launch date
Allergen ImmunoButter Weekly Starter Kit |10 Gut Healthy Snacks | Allergen Introduction for Peanut Egg Cashew Walnut Sesame | Whole Nut butters and Seed Butters | Ages 4-36 months | 1 Week Supply
- Price
- $34.97
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 4mo ago

Happy Baby Organics Nutty Blends Stage 2 Fruit and Nut Butter Allergen Introduction in Baby Appropriate Texture for 6+ Months 8 Variety Ct
- Price
- $15.60
- Rating
- 4.8/5
- Reviews
- 215
- Age
- 10mo ago

Nourishing Nippers Early Allergen Introduction - for Babies 4+ Months 14 Allergens in one pack Including Peanut Egg & Milk | Mix with Baby Food & Purees. 6 Month Supply
- Price
- $89.80
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 1y ago

365 by Whole Foods Market Organic Creamy Peanut Butter Unsweetened & Unsalted Stir and Enjoy 16 Ounce
- Price
- $4.81
- Rating
- 4.4/5
- Reviews
- 7,743
- Age
- 3y ago

Lil Mixins Early Allergen Introduction Tree Nut | Baby Stage 1-3 For Ages 4+ Mo. 8.5 Oz Jar 4 Month Supply
- Price
- $37.07
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
551
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
4%
- Lil Mixins55%
- Nourishing Nippers13%
- Spread The Love9%
- Ready, Set, Food!8%
- Happy Baby7%
- growhappy4%
- Open — no brand owns it (1 brand, 4%)
Demand
Baby Peanut Butter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 2.1×
Search terms
Top Baby Peanut Butter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby allergen introduction kit16K/yr
- lil mixins16K/yr
- spread the love organic peanut butter8K/yr
- baby peanut butter8K/yr
- allergen introduction baby food7K/yr
- lil mixins early allergen introduction3K/yr
- baby allergen introduction8K/yr
- spread the love peanut butter4K/yr
- peanut butter for babies3K/yr
- little mixins allergens3K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Peanut Butter
We read the reviews and the return reasons for every product selling here.
“Price increase”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Peanut Butter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









