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Baby Peanut Butter

Fail

The top 5 products take 85% of clicks, so Baby Peanut Butter is a Fail.

Flapen Score
46
46 / 100
Top 41% of 2,472 Baby Products niches · +2 vs the category median of 44
Market size
$205K/yr86K searches / yr
90-day growth
+4.7%search demand this quarter
Competition
85%top-5 click share · 7 brands · 551 sellers

Flapen Score

Baby Peanut Butter against its category

The dotted line is the Baby Products average. Past it, Baby Peanut Butter is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Peanut Butter market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Peanut Butter 86K times last year and spent an estimated $205K. The top 5 brands take 92% of clicks. Demand peaks in May–Jun. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $205K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
+4.7%
Conversion, latest week
6.3%
Market size, estimated
$205Ka year
Peak month
June2.1× the quietest month
Top search term
baby allergen introduction kit16K searches a year

02 · Price

A sale here is worth $38.22.

Listings sell for $38.22 on average, from $4.81 to $89.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $38.22 that is $29K to $38K a year per listing.

Average price
$38.22inside the $15 to $100 sweet spot
Price range
$4.81–$89.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$29K–$38K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #82 within Baby Foods. It carries 1,519 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#82in Baby Foods
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,519per listing
Listings tracked
9

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
81 months

Products

Top Baby Peanut Butter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

551

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

4%

  • Brand 155%
  • Brand 213%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (1 brand, 4%)

Demand

Baby Peanut Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.1×

Search terms

Top Baby Peanut Butter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby allergen introduction kit16K/yr
  • lil mixins16K/yr
  • spread the love organic peanut butter8K/yr
  • baby peanut butter8K/yr
  • allergen introduction baby food7K/yr
  • lil mixins early allergen introduction3K/yr
  • baby allergen introduction8K/yr
  • spread the love peanut butter4K/yr
  • peanut butter for babies3K/yr
  • little mixins allergens3K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Peanut Butter

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Taste-Overall”
11%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Price increase”
A buyer, on “Value For Money”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Baby Peanut Butter questions

Answered from the same tracked data.