Baby Paper
FailPrices span $7.41–$13.72, mostly outside the sweet spot, so Baby Paper is a Fail.
- Flapen Score
- 34 / 100Ranks 2,050 of 2,472 Baby Products niches · −10 vs the category median of 4434
- Market size
- $54K/yr87K searches / yr
- 90-day growth
- +3.0%search demand this quarter
- Competition
- 67%top-5 click share · 8 brands · 19 sellers
Flapen Score
Baby Paper against its category
The dotted line is the Baby Products average. Past it, Baby Paper is stronger. Inside it, weaker.
Market
The Baby Paper market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Paper 87K times last year and spent an estimated $54K. The top 5 brands take 94% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- +3.0%
- Conversion, latest week
- 6.1%
- Market size, estimated
- $54Ka year
- Top search term
- crinkle paper for babies19K searches a year
02 · Price
A sale here is worth $10.10.
Listings sell for $10.10 on average, from $7.41 to $13.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.10 that is $3K to $5K a year per listing.
- Average price
- $10.10under the $15 to $100 sweet spot
- Price range
- $7.41–$13.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #778 within Baby Care. It carries 1,123 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #778in Baby Care
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 1,123per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Baby Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
19
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
3%
- Brand 143%
- Brand 229%
- Brand 39%
- Brand 49%
- Brand 54%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Demand
Baby Paper search demand
Weekly searches over the year. Pick a range.
Search terms
Top Baby Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- crinkle paper for babies19K/yr
- baby paper26K/yr
- baby crinkle paper14K/yr
- crinkle paper for baby toys5K/yr
- crinkle fabric6K/yr
- crinkle material for baby toys5K/yr
- crinkle material5K/yr
- crinkle fabric for baby toys4K/yr
- crinkle paper baby3K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Paper
We read the reviews and the return reasons for every product selling here.
“The little box thing everything goes in does not stay up very flat”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Paper questions
Answered from the same tracked data.









