Baby Oil Gel
FailThe top 5 brands take 98% of clicks, so Baby Oil Gel is a Fail.
- Flapen Score
- 45 / 100Top 45% of 2,472 Baby Products niches · +1 vs the category median of 4445
- Market size
- $808K/yr547K searches / yr
- 90-day growth
- -1.7%search demand this quarter
- Competition
- 84%top-5 click share · 6 brands · 58 sellers
Flapen Score
Baby Oil Gel against its category
The dotted line is the Baby Products average. Past it, Baby Oil Gel is stronger. Inside it, weaker.
Market
The Baby Oil Gel market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Oil Gel 547K times last year and spent an estimated $808K. The top 5 brands take 98% of clicks. Demand peaks in Feb. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 11.6% of those searches ended in a purchase.
Shoppers searched for this 547K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $808K a year.
- Searches, last 12 months
- 547K
- Growth, 90 days vs prior 90
- -1.7%
- Conversion, latest week
- 11.6%
- Market size, estimated
- $808Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- baby oil gel280K searches a year
02 · Price
A sale here is worth $12.76.
Listings sell for $12.76 on average, from $3.92 to $33.64. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At $12.76 that is $77K to $102K a year per listing.
- Average price
- $12.76under the $15 to $100 sweet spot
- Price range
- $3.92–$33.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $77K–$102K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #128 within Baby Care. It carries 10,414 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #128in Baby Care
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 10,414per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Baby Oil Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Johnsons Baby Oil Gel with Aloe Vera & Vitamin E Hypoallergenic Baby Skin Care 6.5 fl. oz
- Price
- $4.66
- Rating
- 4.8/5
- Reviews
- 13,227
- Age
- 13y ago

Ricitos de Oro Chamomile Hair Gel -Preserves Natural Color Non-Greasy Alcohol Free Hypoallergenic Tear-Free Gentle Daily Use - Baby Kids Hair Gel Toddler - 4.05 Oz 3-Pack
- Price
- $9.91
- Rating
- 4.5/5
- Reviews
- 3,111
- Age
- 5y ago

Amazon Basics Baby Oil Gel with Aloe Vera & Vitamin E Moisturizing Fast Absorbing No-Mess Dermatologist Tested 6.5 fl oz Pack of 1 (Previously Solimo)
- Price
- $3.92
- Rating
- 4.7/5
- Reviews
- 4,318
- Age
- 4y ago

Johnsons Baby Oil Gel Moisturizing Baby Massage Mineral Oil Enriched with Shea & Cocoa Butter Dry Skin Relief for Babies Kids & Adults Nourishing & Gentle on Delicate Skin 6.5 fl. oz
- Price
- $5.89
- Rating
- 4.8/5
- Reviews
- 13,227
- Age
- 17y ago

Amazon Basics Body Oil Gel with Cocoa Butter Paraben Free for Very Dry Skin 6.8 Fl Oz 1-Pack (Previously Solimo)
- Price
- $4.60
- Rating
- 4.6/5
- Reviews
- 24,462
- Age
- 6y ago
Trending
estimated 90-day click momentum
Johnsons Baby Oil Gel Moisturizing Baby Massage Mineral Oil Enriched with Shea & Cocoa Butter Dry Skin Relief for Babies Kids & Adults Nourishing & Gentle on Delicate Skin 6.5 fl. oz 6 Pack
- Price
- $33.64
- Rating
- 4.8/5
- Reviews
- 29,465
- Age
- 12y ago

T is for Tame - Hair Taming Gel for Toddlers Babies and Kids - Vegan & Natural Hair Gel Anti-Frizz Non-Sticky Styling Gel for Girls & Boys Vitamin E Infused - 3.38 fl oz
- Price
- $13.72
- Rating
- 4.4/5
- Reviews
- 1,631
- Age
- 3y ago

Johnsons Baby Oil Gel with Shea & Cocoa Butter 6.5 fl. oz (Pack of 2)
- Price
- $17.55
- Rating
- 4.8/5
- Reviews
- 438
- Age
- 7y ago

Johnsons Baby Oil Gel with Aloe Vera & Vitamin E Hypoallergenic Baby Skin Care 6.5 fl. oz
- Price
- $4.66
- Rating
- 4.8/5
- Reviews
- 13,227
- Age
- 13y ago

Ricitos de Oro Chamomile Hair Gel -Preserves Natural Color Non-Greasy Alcohol Free Hypoallergenic Tear-Free Gentle Daily Use - Baby Kids Hair Gel Toddler - 4.05 Oz 3-Pack
- Price
- $9.91
- Rating
- 4.5/5
- Reviews
- 3,111
- Age
- 5y ago
Newest
by launch date
Baby Jolie Relaxing Baby Oil Gel with Shea Butter & Camomile Intensive Moisture 8Oz
- Price
- $12.99
- Rating
- 4.6/5
- Reviews
- 142
- Age
- 2y ago

T is for Tame - Hair Taming Gel for Toddlers Babies and Kids - Vegan & Natural Hair Gel Anti-Frizz Non-Sticky Styling Gel for Girls & Boys Vitamin E Infused - 3.38 fl oz
- Price
- $13.72
- Rating
- 4.4/5
- Reviews
- 1,631
- Age
- 3y ago

Amazon Basics Baby Oil Gel with Aloe Vera & Vitamin E Moisturizing Fast Absorbing No-Mess Dermatologist Tested 6.5 fl oz Pack of 1 (Previously Solimo)
- Price
- $3.92
- Rating
- 4.7/5
- Reviews
- 4,318
- Age
- 4y ago

Ricitos de Oro Chamomile Hair Gel -Preserves Natural Color Non-Greasy Alcohol Free Hypoallergenic Tear-Free Gentle Daily Use - Baby Kids Hair Gel Toddler - 4.05 Oz 3-Pack
- Price
- $9.91
- Rating
- 4.5/5
- Reviews
- 3,111
- Age
- 5y ago

RICITOS DE ORO Styling Gel 4.05 oz (Pack of 4)
- Price
- $17.80
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
58
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- Johnson's Baby50%
- Amazon Basics25%
- Ricitos de Oro17%
- Johnson & Johnson3%
- T is for Tame3%
- Baby Jolie2%
- Open — no brand owns it (0%)
Demand
Baby Oil Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.9×
Search terms
Top Baby Oil Gel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby oil gel280K/yr
- baby gel63K/yr
- ricitos de oro gel71K/yr
- johnsons baby oil gel44K/yr
- gel ricitos de oro para bebe15K/yr
- gel para bebe9K/yr
- baby oil gel lavender11K/yr
- johnson baby oil gel11K/yr
- gel ricitos de oro9K/yr
- gel baby oil8K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Oil Gel
We read the reviews and the return reasons for every product selling here.
“strong smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Oil Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









