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Baby Oil Gel

Fail

The top 5 brands take 98% of clicks, so Baby Oil Gel is a Fail.

Flapen Score
45
45 / 100
Top 45% of 2,472 Baby Products niches · +1 vs the category median of 44
Market size
$808K/yr547K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
84%top-5 click share · 6 brands · 58 sellers

Flapen Score

Baby Oil Gel against its category

The dotted line is the Baby Products average. Past it, Baby Oil Gel is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Oil Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Oil Gel 547K times last year and spent an estimated $808K. The top 5 brands take 98% of clicks. Demand peaks in Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 547K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $808K a year.

Searches, last 12 months
547K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
11.6%
Market size, estimated
$808Ka year
Peak month
February1.9× the quietest month
Top search term
baby oil gel280K searches a year

02 · Price

A sale here is worth $12.76.

Listings sell for $12.76 on average, from $3.92 to $33.64. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At $12.76 that is $77K to $102K a year per listing.

Average price
$12.76under the $15 to $100 sweet spot
Price range
$3.92–$33.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
$77K–$102K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #128 within Baby Care. It carries 10,414 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#128in Baby Care
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
10,414per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Baby Oil Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

58

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 225%
  • Brand 317%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Baby Oil Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25DecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Search terms

Top Baby Oil Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby oil gel280K/yr
  • baby gel63K/yr
  • ricitos de oro gel71K/yr
  • johnsons baby oil gel44K/yr
  • gel ricitos de oro para bebe15K/yr
  • gel para bebe9K/yr
  • baby oil gel lavender11K/yr
  • johnson baby oil gel11K/yr
  • gel ricitos de oro9K/yr
  • gel baby oil8K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Oil Gel

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Smell”
18%of negative reviews mention “Smell”
0.2%of orders come back
“strong smell”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Baby Oil Gel questions

Answered from the same tracked data.