Baby Oil for Newborn
prices mostly outside the sweet spot ($2.89–$15.41) — Baby Oil for Newborn doesn't clear our bar today.
Flapen Score
Ranks 1,202 of 2,472 Baby Products niches · on the category median
Is Baby Oil for Newborn profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Baby Oil for Newborn is a $2.6M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Oct. Verdict: Skip it — 44/100.
Baby Oil for Newborn: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -2.0% over the last 90 days and 15.5% of searches end in a purchase.
$2.6M
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 13 products
Top Baby Oil for Newborn products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Johnsons Baby Oil Pure Mineral Oil to help Prevent Moisture Loss for Baby Kids & Adults Gentle & Soothing Baby Massage Oil for Dry Skin Relief Original Scent Baby Essentials 20 fl. oz
- Price
- $6.30
- Rating
- 4.8/5
- Reviews
- 19,391
- Age
- 19y ago
Johnsons Baby Oil Pure Mineral Oil to Prevent Moisture Loss for Newborn Kids & Adults Gentle Soothing Baby Massage Oil Dry Skin Relief Hypoallergenic Original Scent Baby Essentials 3 fl. oz
- Price
- $2.89
- Rating
- 4.8/5
- Reviews
- 19,391
- Age
- 14y ago
Johnsons Baby Oil Mineral Oil Enriched with Shea & Cocoa Butter to Prevent Moisture Loss Hypoallergenic 20 fl. oz
- Price
- $5.87
- Rating
- 4.8/5
- Reviews
- 29,465
- Age
- 14y ago
Amazon Basics Baby Oil Mild & Gentle Dermatologist Tested Prevents Moisture Loss Dry Skin Relief 14 fl oz 4-Pack (Previously Solimo)
- Price
- $9.79
- Rating
- 4.7/5
- Reviews
- 10,197
- Age
- 8y ago
Amazon Basics Baby Oil with Aloe Vera & Vitamin E Helps Prevent Moisture Loss 20 Fl Oz (Pack of 1) (Previously Solimo)
- Price
- $3.73
- Rating
- 4.7/5
- Reviews
- 8,422
- Age
- 6y ago
Trending
90-day click momentum
Baby Sun Hat 2-5 Years
- Price
- $14.96
- Rating
- 4.8/5
- Reviews
- 7,936
- Age
- 4y ago
Amazon Basics Baby Oil with Aloe Vera & Vitamin E Helps Prevent Moisture Loss 20 Fl Oz (Pack of 1) (Previously Solimo)
- Price
- $3.73
- Rating
- 4.7/5
- Reviews
- 8,422
- Age
- 6y ago
Johnsons Baby Johnson & Johnson Baby Oil Aloe Vera & Vitamin E Multicolor 14 Fl Oz
- Price
- $4.81
- Rating
- 4.8/5
- Reviews
- 6,070
- Age
- 18y ago
Amazon Basics Baby Oil Mild & Gentle Dermatologist Tested Prevents Moisture Loss Dry Skin Relief 14 fl oz 4-Pack (Previously Solimo)
- Price
- $9.79
- Rating
- 4.7/5
- Reviews
- 10,197
- Age
- 8y ago
Johnsons Baby Oil Pure Mineral Oil to help Prevent Moisture Loss for Baby Kids & Adults Gentle & Soothing Baby Massage Oil for Dry Skin Relief Original Scent Baby Essentials 20 fl. oz
- Price
- $6.30
- Rating
- 4.8/5
- Reviews
- 19,391
- Age
- 19y ago
Newest
by launch date
Palmers Cocoa Butter Formula Gentle Baby Oil 5.1 fl oz Nourishing for Delicate Skin Vitamin E Baby Essentials
- Price
- $7.00
- Rating
- 4.8/5
- Reviews
- 877
- Age
- 2y ago
Baby Sun Hat 2-5 Years
- Price
- $14.96
- Rating
- 4.8/5
- Reviews
- 7,936
- Age
- 4y ago
Mustela Baby Oil - Moisturizing Oil for Massage - with Natural Avocado Pomegranate & Sunflower Oil - From birth on - 3.38 fl. Oz
- Price
- $15.41
- Rating
- 4.6/5
- Reviews
- 2,646
- Age
- 5y ago
Amazon Basics Baby Oil with Aloe Vera & Vitamin E Helps Prevent Moisture Loss 20 Fl Oz (Pack of 1) (Previously Solimo)
- Price
- $3.73
- Rating
- 4.7/5
- Reviews
- 8,422
- Age
- 6y ago
Amazon Basics Baby Oil Soothing Lavender Scented Prevents Moisture Loss 14 Fluid Ounce 1-Pack (Previously Solimo)
- Price
- $3.59
- Rating
- 4.7/5
- Reviews
- 10,197
- Age
- 7y ago
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 rising
Sellers
247
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Johnson's Baby73%
- Amazon Basics18%
- Mustela3%
- Palmer's2%
- The Honest Company2%
- MaxNova2%
Baby Oil for Newborn demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Oct · busiest ÷ quietest = 2.5×
Top Baby Oil for Newborn search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- baby oil1.6M/yr
- johnsons baby oil121K/yr
- baby oil johnson101K/yr
- aceite de bebe47K/yr
- johnson baby oil52K/yr
- baby oil unscented57K/yr
- baby oil for newborn35K/yr
- baby massage oil28K/yr
- unscented baby oil26K/yr
- mustela baby oil24K/yr
What reviews say buyers love and hate about Baby Oil for Newborn
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Fragrance is great”
“Reasonably priced”
“Soft Skin”
“Great moisturizer”
“Good as name brand”
What buyers complain about
63% of reviews“Smells Plastic”
“Caused a rash”
“The bottle is tiny”
“dirty oily on the bottle”
“Spilled”
Baby Oil for Newborn return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
35%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Oil for Newborn questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
