Is baby oil bulk profitable to sell on Amazon United States?

The niche generates $209K/yr across 10 tracked products. 90-day search growth is +5.2%. Flapen's verdict: Skip it (36/100).

How competitive is the baby oil bulk niche?

4 brands and 245 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in baby oil bulk?

Top complaints mined from reviews: Smell, Size-Overall, Allergies. The return rate is 0.2%.

When does demand for baby oil bulk peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the baby oil bulk niche?

Listings span $2.89–$10.42; the average listing price is $6.98 (sweet spot $15–$100). The average incumbent carries 10,382 reviews — the moat a new listing must climb.

baby oil bulk

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible15.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay$209K

$209K/yr · 191K searches

Growth

Okay+5.2%

90-day search growth — must beat 0% to launch

Review moat

Bad10,382.2

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$6.98

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$2.89–$10.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, baby oil bulk is a $209K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

baby oil bulk market data

Units sold / yr: 30K–40K; avg 3,000–4,000/product
Revenue / yr: $209K–$279K; units × avg price
Conversion rate: 15.7%
Avg BSR: #87
Page quality: 0%
Prime: 100%
Sponsored: 40%
Out of stock: 0.0%
Avg brand age: 85 months
Avg seller age: 137 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

245

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Johnson's Baby75%
Amazon Basics17%
The Honest Company4%
Johnson & Johnson4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top baby oil bulk search terms

baby oil unscented57K/yr -16.4%11.0% conv.
baby oil travel size30K/yr +37.3%17.9% conv.
travel size baby oil30K/yr +28.6%16.1% conv.
unscented baby oil26K/yr -4.4%3.3% conv.
travel baby oil14K/yr +25.7%17.7% conv.
fragrance free baby oil11K/yr -0.4%2.4% conv.
baby oil fragrance free9K/yr -3.3%3.6% conv.
mini baby oil8K/yr -8.0%12.6% conv.
small baby oil6K/yr +8.5%18.7% conv.

All search terms

Top baby oil bulk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Johnsons Baby Oil Pure Mineral Oil to Prevent Moisture Loss for Newborn Kids & Adults Gentle Soothing Baby Massage Oil Dry Skin Relief Hypoallergenic Original Scent Baby Essentials 3 fl. oz

Johnson's Baby$2.894.8★19,391 rev

Johnsons Baby Oil Pure Mineral Oil to help Prevent Moisture Loss for Baby Kids & Adults Gentle & Soothing Baby Massage Oil for Dry Skin Relief Original Scent Baby Essentials 20 fl. oz

Johnson's Baby$6.304.8★19,391 rev

Amazon Basics Baby Oil Mild & Gentle Dermatologist Tested Prevents Moisture Loss Dry Skin Relief 14 fl oz 4-Pack (Previously Solimo)

Amazon Basics$9.794.7★10,197 rev

Johnsons Baby Oil Mineral Oil Enriched with Shea & Cocoa Butter to Prevent Moisture Loss Hypoallergenic 20 fl. oz

Johnson's Baby$5.874.8★29,465 rev

Johnsons Baby Massage Oil 50 ml / 1.7 FL Oz - 3 Pack

Johnson's Baby$8.884.7★363 rev

Newest

by launch date

Amazon Basics Baby Oil with Aloe Vera & Vitamin E Helps Prevent Moisture Loss 20 Fl Oz (Pack of 1) (Previously Solimo)

Amazon Basics$3.738,422 rev

6y ago

Amazon Basics Baby Oil Mild & Gentle Dermatologist Tested Prevents Moisture Loss Dry Skin Relief 14 fl oz 4-Pack (Previously Solimo)

Amazon Basics$9.7910,197 rev

8y ago

Johnsons Baby Massage Oil 50 ml / 1.7 FL Oz - 3 Pack

Johnson's Baby$8.88363 rev

9y ago

The Honest Company Fragrance-Free Moisturizing Body Oil Nourish Soothe Babys Skin Plant-Based Hypoallergenic Vegan 4.0 fl oz

The Honest Company$10.284,143 rev

13y ago

Johnsons Baby Oil Pure Mineral Oil to Prevent Moisture Loss for Newborn Kids & Adults Gentle Soothing Baby Massage Oil Dry Skin Relief Hypoallergenic Original Scent Baby Essentials 3 fl. oz

Johnson's Baby$2.8919,391 rev

14y ago

What buyers say about baby oil bulk

What buyers praise and complain about, mined from review topics.

What buyers love

Smell18%

“Fragrance is great”

Value For Money14%

“Good value for the money”

Moist/Dry10%

“Great moisturizer”

Quality-Overall9%

“Good as name brand”

Soft Feel9%

“Soft Skin”

Size-Overall6%

“Very convenient size”

Efficiency4%

“Works well”

Absorbency3%

“absorbs fairly well”

Allergies3%

“No irritation”

Advertised Vs Actual Product2%

“is as advertised”

What buyers complain about

Smell18%

“Smells very synthetic”

Size-Overall14%

“It is pretty big in size”

Allergies12%

“Bad rash/bumps”

Oily/Greasy5%

“The oil just wasn't oiling like I've grown to become accustomed to”

Ease Of Use5%

“Won't open”

Value For Money4%

“expensive”

Dispensing Mechanism4%

“Great Product - Awful Pump dispenser”

Functionality-Overall4%

“Dint work”

Dilute/Watery2%

“Too watery”

Moist/Dry2%

“My baby had super dry skin”

Top return reasons

Size-Overall26%

Leak-Proof16%

Smell13%

Oily/Greasy8%

Advertised Vs Actual Product7%

Value For Money5%

Functionality-Overall3%