Baby Oil Bulk
FailThe top 5 brands take 100% of clicks, so Baby Oil Bulk is a Fail.
- Flapen Score
- 36 / 100Ranks 1,928 of 2,472 Baby Products niches · −8 vs the category median of 4436
- Market size
- $209K/yr191K searches / yr
- 90-day growth
- +5.2%search demand this quarter
- Competition
- 82%top-5 click share · 4 brands · 245 sellers
Flapen Score
Baby Oil Bulk against its category
The dotted line is the Baby Products average. Past it, Baby Oil Bulk is stronger. Inside it, weaker.
Market
The Baby Oil Bulk market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Oil Bulk 191K times last year and spent an estimated $209K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 15.7% of those searches ended in a purchase.
Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $209K a year.
- Searches, last 12 months
- 191K
- Growth, 90 days vs prior 90
- +5.2%
- Conversion, latest week
- 15.7%
- Market size, estimated
- $209Ka year
- Peak month
- June1.3× the quietest month
- Top search term
- baby oil unscented57K searches a year
02 · Price
A sale here is worth $6.98.
Listings sell for $6.98 on average, from $2.89 to $10.42. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $6.98 that is $21K to $28K a year per listing.
- Average price
- $6.98under the $15 to $100 sweet spot
- Price range
- $2.89–$10.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $21K–$28K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #87 within Baby Care. It carries 10,382 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #87in Baby Care
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 10,382per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Baby Oil Bulk products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Johnsons Baby Oil Pure Mineral Oil to Prevent Moisture Loss for Newborn Kids & Adults Gentle Soothing Baby Massage Oil Dry Skin Relief Hypoallergenic Original Scent Baby Essentials 3 fl. oz
- Price
- $2.89
- Rating
- 4.8/5
- Reviews
- 19,391
- Age
- 14y ago

Johnsons Baby Oil Pure Mineral Oil to help Prevent Moisture Loss for Baby Kids & Adults Gentle & Soothing Baby Massage Oil for Dry Skin Relief Original Scent Baby Essentials 20 fl. oz
- Price
- $6.30
- Rating
- 4.8/5
- Reviews
- 19,391
- Age
- 19y ago

Amazon Basics Baby Oil Mild & Gentle Dermatologist Tested Prevents Moisture Loss Dry Skin Relief 14 fl oz 4-Pack (Previously Solimo)
- Price
- $9.79
- Rating
- 4.7/5
- Reviews
- 10,197
- Age
- 8y ago

Johnsons Baby Oil Mineral Oil Enriched with Shea & Cocoa Butter to Prevent Moisture Loss Hypoallergenic 20 fl. oz
- Price
- $5.87
- Rating
- 4.8/5
- Reviews
- 29,465
- Age
- 14y ago

Johnsons Baby Massage Oil 50 ml / 1.7 FL Oz - 3 Pack
- Price
- $8.88
- Rating
- 4.7/5
- Reviews
- 363
- Age
- 9y ago
Trending
estimated 90-day click momentum
Johnsons Baby Johnson & Johnson Baby Oil Aloe Vera & Vitamin E Multicolor 14 Fl Oz
- Price
- $4.81
- Rating
- 4.8/5
- Reviews
- 6,070
- Age
- 18y ago

Johnson & Johnson Baby Oil 3 Count 3 Fl Oz
- Price
- $10.42
- Rating
- 4.6/5
- Reviews
- 310
- Age
- 14y ago

Amazon Basics Baby Oil with Aloe Vera & Vitamin E Helps Prevent Moisture Loss 20 Fl Oz (Pack of 1) (Previously Solimo)
- Price
- $3.73
- Rating
- 4.7/5
- Reviews
- 8,422
- Age
- 6y ago

Johnsons Baby Oil Pure Mineral Oil to help Prevent Moisture Loss for Baby Kids & Adults Gentle & Soothing Baby Massage Oil for Dry Skin Relief Original Scent Baby Essentials 20 fl. oz
- Price
- $6.30
- Rating
- 4.8/5
- Reviews
- 19,391
- Age
- 19y ago

Amazon Basics Baby Oil Mild & Gentle Dermatologist Tested Prevents Moisture Loss Dry Skin Relief 14 fl oz 4-Pack (Previously Solimo)
- Price
- $9.79
- Rating
- 4.7/5
- Reviews
- 10,197
- Age
- 8y ago
Newest
by launch date
Amazon Basics Baby Oil with Aloe Vera & Vitamin E Helps Prevent Moisture Loss 20 Fl Oz (Pack of 1) (Previously Solimo)
- Price
- $3.73
- Rating
- 4.7/5
- Reviews
- 8,422
- Age
- 6y ago

Amazon Basics Baby Oil Mild & Gentle Dermatologist Tested Prevents Moisture Loss Dry Skin Relief 14 fl oz 4-Pack (Previously Solimo)
- Price
- $9.79
- Rating
- 4.7/5
- Reviews
- 10,197
- Age
- 8y ago

Johnsons Baby Massage Oil 50 ml / 1.7 FL Oz - 3 Pack
- Price
- $8.88
- Rating
- 4.7/5
- Reviews
- 363
- Age
- 9y ago

The Honest Company Fragrance-Free Moisturizing Body Oil Nourish Soothe Babys Skin Plant-Based Hypoallergenic Vegan 4.0 fl oz
- Price
- $10.28
- Rating
- 4.5/5
- Reviews
- 4,143
- Age
- 13y ago

Johnsons Baby Oil Pure Mineral Oil to Prevent Moisture Loss for Newborn Kids & Adults Gentle Soothing Baby Massage Oil Dry Skin Relief Hypoallergenic Original Scent Baby Essentials 3 fl. oz
- Price
- $2.89
- Rating
- 4.8/5
- Reviews
- 19,391
- Age
- 14y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
245
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- Johnson's Baby75%
- Amazon Basics17%
- The Honest Company4%
- Johnson & Johnson4%
Demand
Baby Oil Bulk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Baby Oil Bulk search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby oil unscented57K/yr
- baby oil travel size30K/yr
- travel size baby oil30K/yr
- unscented baby oil26K/yr
- travel baby oil14K/yr
- fragrance free baby oil11K/yr
- baby oil fragrance free9K/yr
- mini baby oil8K/yr
- small baby oil6K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Oil Bulk
We read the reviews and the return reasons for every product selling here.
“Smells very synthetic”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Oil Bulk questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









