Skip to content

Baby Oil Bulk

Fail

The top 5 brands take 100% of clicks, so Baby Oil Bulk is a Fail.

Flapen Score
36
36 / 100
Ranks 1,928 of 2,472 Baby Products niches · −8 vs the category median of 44
Market size
$209K/yr191K searches / yr
90-day growth
+5.2%search demand this quarter
Competition
82%top-5 click share · 4 brands · 245 sellers

Flapen Score

Baby Oil Bulk against its category

The dotted line is the Baby Products average. Past it, Baby Oil Bulk is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Oil Bulk market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Oil Bulk 191K times last year and spent an estimated $209K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 15.7% of those searches ended in a purchase.

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $209K a year.

Searches, last 12 months
191K
Growth, 90 days vs prior 90
+5.2%
Conversion, latest week
15.7%
Market size, estimated
$209Ka year
Peak month
June1.3× the quietest month
Top search term
baby oil unscented57K searches a year

02 · Price

A sale here is worth $6.98.

Listings sell for $6.98 on average, from $2.89 to $10.42. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $6.98 that is $21K to $28K a year per listing.

Average price
$6.98under the $15 to $100 sweet spot
Price range
$2.89–$10.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
$21K–$28K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #87 within Baby Care. It carries 10,382 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#87in Baby Care
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
10,382per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Baby Oil Bulk products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

$0$31K$63K$94K$126K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

245

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

0%

  • Johnson's Baby75%
  • Amazon Basics17%
  • The Honest Company4%
  • Johnson & Johnson4%

Demand

Baby Oil Bulk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Baby Oil Bulk search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baby oil unscented57K/yr
  • baby oil travel size30K/yr
  • travel size baby oil30K/yr
  • unscented baby oil26K/yr
  • travel baby oil14K/yr
  • fragrance free baby oil11K/yr
  • baby oil fragrance free9K/yr
  • mini baby oil8K/yr
  • small baby oil6K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Oil Bulk

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Smell”
18%of negative reviews mention “Smell”
0.2%of orders come back
“Smells very synthetic”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Baby Oil Bulk questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data