Baby Oil

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months

44K

Growth, 90 days vs prior 90

-31.7%

Conversion, latest week

12.4%

Market size, estimated

$65Ka year

Peak month

July17.0× the quietest month

Top search term

baby oil gel cocoa butter26K searches a year

Listings sell for $11.81 on average, from $3.92 to $33.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $11.81 that is $6K to $9K a year per listing.

Average price

$11.81under the $15 to $100 sweet spot

Price range

$3.92–$33.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

0.3%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Baby Care. It carries 10,310 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#68in Baby Care

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

10,310per listing

Listings tracked

16

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

70 months