Baby Night Light

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $711K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-14.1%

Conversion, latest week

2.8%

Market size, estimated

$711Ka year

Peak month

December1.6× the quietest month

Top search term

baby night light266K searches a year

Listings sell for $22.06 on average, from $6.36 to $85.77. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $22.06 that is $22K to $28K a year per listing.

Average price

$22.06inside the $15 to $100 sweet spot

Price range

$6.36–$85.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,000–1,250

Revenue per listing a year

$22K–$28K

Returns

2.5%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #50 within Décor. It carries 4,313 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#50in Décor

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

4,313per listing

Listings tracked

19

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

34 months