Is baby mum mum teething crackers profitable to sell on Amazon United States?

The niche generates $158K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Skip it (42/100).

How competitive is the baby mum mum teething crackers niche?

6 brands and 570 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in baby mum mum teething crackers?

Top complaints mined from reviews: Taste-Overall, Stale/Rotten/Spoiled, Flavor. The return rate is 0.0%.

When does demand for baby mum mum teething crackers peak?

Demand peaks in Aug–Oct–Nov–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the baby mum mum teething crackers niche?

Listings span $3.71–$27.90; the average listing price is $16.21 (sweet spot $15–$100). The average incumbent carries 1,171 reviews — the moat a new listing must climb.

baby mum mum teething crackers

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$16.21

avg listing price — sweet spot $15–$100

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,170.93

avg incumbent reviews — the moat a new listing must climb

Price range

Good$3.71–$27.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$158K

$158K/yr · 129K searches

Growth

Okay+0.1%

90-day search growth — must beat 0% to launch

Competition

Bad72%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, baby mum mum teething crackers is a $158K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

baby mum mum teething crackers market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $243K–$324K; units × avg price
Conversion rate: 7.5%
Avg BSR: #48
Page quality: 0%
Prime: 100%
Sponsored: 64%
Out of stock: 0.9%
Avg brand age: 58 months
Avg seller age: 155 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

570

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Happy Baby46%
Gerber26%
Baby Mum-Mum11%
Happy Family9%
Earth's Best5%
Gerber Graduates2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.

Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top baby mum mum teething crackers search terms

gerber teethers24K/yr -5.0%8.6% conv.
happy baby teethers18K/yr +4.1%9.3% conv.
happy baby organic teethers10K/yr +7.6%10.4% conv.
baby mum mum10K/yr -12.3%2.9% conv.
gerber teething biscuits8K/yr -1.8%4.7% conv.
baby mum mum teething crackers9K/yr -19.5%6.6% conv.
happy teethers5K/yr +6.5%11.8% conv.
happy baby teether5K/yr +37.2%7.4% conv.
teethers crackers5K/yr +45.1%8.0% conv.
rice rusks for baby5K/yr -13.8%4.7% conv.

All search terms

Top baby mum mum teething crackers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Happy Baby Organics Teether 3 Flavor Variety Pack 12 Count (Pack of 3)

Happy Baby$17.524.8★4,500 rev

Gerber Strawberry Apple Spinach Teething Wafers 6 Pack

Gerber$20.194.8★2,048 rev

Baby Mum-Mum Organic Gentle Teething Crackers Blueberry & Goji Berry Super Berry Sweet Potato & Carrot Variety Pack | 24 Count (Pack of 3) | Gluten Free Allergen Free Non-GMO

Baby Mum-Mum$21.084.6★37 rev

Gerber Snacks for Baby Teethers Gentle Teething Wafers Banana Peach 1.7 Ounce 12 Count Box (Pack of 6)

Gerber$19.764.7★1,361 rev

Happy Baby Gentle Teethers Organic Teething Wafers Blueberry and Purple Carrot 12 Count

Happy Family$4.884.8★2,411 rev

Newest

by launch date

Baby Mum-Mum Gentle Teething Crackers Vegetable Apple Banana Variety Pack | 24 Count (Pack of 3) | Gluten Free Allergen Free Non-GMO | Baby Snacks Teether Relief Rice Rusk Cookies for Toddlers

Baby Mum-Mum$20.214 rev

6mo ago

Baby Mum-Mum Organic Gentle Teething Crackers Blueberry & Goji Berry Super Berry Sweet Potato & Carrot Variety Pack | 24 Count (Pack of 3) | Gluten Free Allergen Free Non-GMO

Baby Mum-Mum$21.0837 rev

7mo ago

Earths Best Organic Baby Food Dissolvable Teething Snack for Babies 6 Months and Older Garden Veggie Crunchy Sticks .56 oz Pack (Pack of 5)

Earth's Best$8.85711 rev

3y ago

Earths Best Organic Baby Food Dissolvable Teething Snack for Babies 6 Months and Older Strawberry Banana Crunchy Sticks .56 oz Pack (Pack of 5)

Earth's Best$10.801,207 rev

3y ago

Gerber Snacks for Baby Teethers Gentle Teething Wafers Mango Raspberry 1.7 Ounce 12 Count Box (Pack of 6)

Gerber$20.68184 rev

5y ago

What buyers say about baby mum mum teething crackers

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall22%

“Great snack”

Ease Of Chewing/Swallowing10%

“Helps while teething”

Quality-Overall10%

“Good quality and reasonable price”

Value For Money7%

“Great price”

Ingredients-Overall6%

“And its healthy ingredients”

Flavor5%

“Great flavor”

Texture/Consistency-Overall5%

“The texture is airy”

Solubility5%

“Also, crackers dissolve easily when being eaten, eliminating the worry of choking on the crackers”

Nutritional Content4%

“Healthy snack”

Ease Of Use4%

“are easy to take on the go”

What buyers complain about

Taste-Overall22%

“Taste like cardboard”

Stale/Rotten/Spoiled17%

“They dont stay fresh very long once the bag is opened unless you put them in a ziploc bag”

Flavor10%

“They have different flavors too”

Durability6%

“break it very easily”

Indigestion4%

“Causes constipation”

Crispiness4%

“The only issue is once you open the package you i had to put them in a ziploc bag so I can keep them crunchy”

Product Condition4%

“Opened product to resale”

Quality-Overall4%

“Bad quality”

Moist/Dry4%

“its very dry”

Ingredients-Overall4%

“Awful ingredients”

Top return reasons

Flavor27%

Certifications18%

Moist/Dry18%

Artificial Sweeteners9%

Value For Money9%

Advertised Vs Actual Product9%

Size-Overall9%

Common questions

Is baby mum mum teething crackers profitable to sell on Amazon United States?: The niche generates $158K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Skip it (42/100).
How competitive is the baby mum mum teething crackers niche?: 6 brands and 570 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in baby mum mum teething crackers?: Top complaints mined from reviews: Taste-Overall, Stale/Rotten/Spoiled, Flavor. The return rate is 0.0%.
When does demand for baby mum mum teething crackers peak?: Demand peaks in Aug–Oct–Nov–Dec; the busiest month runs 3.5× the quietest.
What does it cost to enter the baby mum mum teething crackers niche?: Listings span $3.71–$27.90; the average listing price is $16.21 (sweet spot $15–$100). The average incumbent carries 1,171 reviews — the moat a new listing must climb.