Baby Monitor

Shoppers searched for this 11.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19.0M a year.

Searches, last 12 months

11.0M

Growth, 90 days vs prior 90

+0.0%

Conversion, latest week

4.2%

Market size, estimated

$19.0Ma year

Peak month

July1.5× the quietest month

Top search term

baby monitor5.4M searches a year

Listings sell for $41.04 on average, from $16.57 to $101.18. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 30,000 to 40,000 of them. At $41.04 that is $1.2M to $1.6M a year per listing.

Average price

$41.04inside the $15 to $100 sweet spot

Price range

$16.57–$101.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

30,000–40,000

Revenue per listing a year

$1.2M–$1.6M

Returns

4.6%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #12 within Safety. It carries 10,526 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

10.1%

Average rank

#12in Safety

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

10,526per listing

Listings tracked

12

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months