Baby Milestone Blanket

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months

236K

Growth, 90 days vs prior 90

-9.9%

Conversion, latest week

1.7%

Market size, estimated

$79Ka year

Peak month

July2.2× the quietest month

Top search term

baby girl milestone blanket30K searches a year

Listings sell for $20.21 on average, from $7.78 to $31.03. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $20.21 that is $0 to $2K a year per listing.

Average price

$20.21inside the $15 to $100 sweet spot

Price range

$7.78–$31.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.2%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #426 within Bedding. It carries 934 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

98%

Out of stock, average day

3.9%

Average rank

#426in Bedding

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

934per listing

Listings tracked

80

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months