Baby Lotion Travel Size
FailThe products selling today already average 4.7★, so Baby Lotion Travel Size is a Fail.
- Flapen Score
- 40 / 100Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 4440
- Market size
- $81K/yr85K searches / yr
- 90-day growth
- +14.0%search demand this quarter
- Competition
- 69%top-5 click share · 8 brands · 595 sellers
Flapen Score
Baby Lotion Travel Size against its category
The dotted line is the Baby Products average. Past it, Baby Lotion Travel Size is stronger. Inside it, weaker.
Market
The Baby Lotion Travel Size market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Lotion Travel Size 85K times last year and spent an estimated $81K. The top 5 brands take 91% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 11.0% of those searches ended in a purchase.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- +14.0%
- Conversion, latest week
- 11.0%
- Market size, estimated
- $81Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- travel size baby lotion24K searches a year
02 · Price
A sale here is worth $8.63.
Listings sell for $8.63 on average, from $2.01 to $19.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $8.63 that is $4K to $6K a year per listing.
- Average price
- $8.63under the $15 to $100 sweet spot
- Price range
- $2.01–$19.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $4K–$6K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Baby Care. It carries 13,052 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #52in Baby Care
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 13,052per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Baby Lotion Travel Size products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Johnsons Baby Lotion with Coconut Oil Aloe Vera & Vitamin B5 72 HR Hydration Skin Moisturizer Hypoallergenic Newborn Safe Protects From Dryness & Strengthens Skin Baby Essentials 3.4 fl. oz
- Price
- $2.01
- Rating
- 4.7/5
- Reviews
- 24,714
- Age
- 7y ago

The Honest Company Babes Mini Must Haves Gift Set Travel Size Hypoallergenic Lavender Bathtime Essentials Shampoo Body Wash (2 fl oz) Face Lotion (1 Bubble Bath
- Price
- $11.40
- Rating
- 4.7/5
- Reviews
- 1,155
- Age
- 3y ago

Johnsons Baby Lotion Travel Size 1.7 oz (50ml) - Pack of 3
- Price
- $7.95
- Rating
- 4.6/5
- Reviews
- 960
- Age
- 7y ago

CeraVe Baby Cream Gentle Moisturizing Cream with Ceramides Fragrance Paraben Dye & Phthalates Free Rich & Non-Greasy Feel Gentle Baby Skin Care 5 Ounce
- Price
- $8.47
- Rating
- 4.8/5
- Reviews
- 10,925
- Age
- 10y ago

Aveeno Baby Daily Moisture Body Lotion for Sensitive Skin Hypoallergenic Moisturizing Baby Lotion with Nourishing Oatmeal to Deeply Moisturize Babys Skin Fragrance-Free 8 fl. oz
- Price
- $6.60
- Rating
- 4.8/5
- Reviews
- 22,890
- Age
- 19y ago
Trending
estimated 90-day click momentum
Aveeno Baby Welcome Little One Gift Set Baby Essentials Set with Daily Moisture Wash and Shampoo Calming Comfort Bath Sensitive All Over Wipes Body Lotion & Healthy Start Balm 5 Items
- Price
- $19.55
- Rating
- 4.8/5
- Reviews
- 26,416
- Age
- 4y ago

Noodle & Boo Bundle of Joy Newborn Baby Gift Set
- Price
- $11.98
- Rating
- 4.8/5
- Reviews
- 2,093
- Age
- 11y ago

Aveeno Baby Healthy Start Nourishing Newborn Balm Hypoallergenic Baby Skin Balm with Prebiotic Oat Leaves a Nourishing Layer to Care for Newborn Skin Fragrance-Free 5 oz
- Price
- $9.44
- Rating
- 4.8/5
- Reviews
- 912
- Age
- 2y ago

Aveeno Baby Daily Moisture Body Lotion for Sensitive Skin Hypoallergenic Moisturizing Baby Lotion with Nourishing Oatmeal to Deeply Moisturize Babys Skin Fragrance-Free 8 fl. oz
- Price
- $6.60
- Rating
- 4.8/5
- Reviews
- 22,890
- Age
- 19y ago

Johnsons Baby Lotion with Coconut Oil Aloe Vera & Vitamin B5 72 HR Hydration Skin Moisturizer Hypoallergenic Newborn Safe Protects From Dryness & Strengthens Skin Baby Essentials 3.4 fl. oz
- Price
- $2.01
- Rating
- 4.7/5
- Reviews
- 24,714
- Age
- 7y ago
Newest
by launch date
Aveeno Baby Healthy Start Nourishing Newborn Balm Hypoallergenic Baby Skin Balm with Prebiotic Oat Leaves a Nourishing Layer to Care for Newborn Skin Fragrance-Free 5 oz
- Price
- $9.44
- Rating
- 4.8/5
- Reviews
- 912
- Age
- 2y ago

The Honest Company Babes Mini Must Haves Gift Set Travel Size Hypoallergenic Lavender Bathtime Essentials Shampoo Body Wash (2 fl oz) Face Lotion (1 Bubble Bath
- Price
- $11.40
- Rating
- 4.7/5
- Reviews
- 1,155
- Age
- 3y ago

Aveeno Baby Welcome Little One Gift Set Baby Essentials Set with Daily Moisture Wash and Shampoo Calming Comfort Bath Sensitive All Over Wipes Body Lotion & Healthy Start Balm 5 Items
- Price
- $19.55
- Rating
- 4.8/5
- Reviews
- 26,416
- Age
- 4y ago

Johnsons Baby Care Essentials Gift Set Body Lotion & Zinc Oxide Diaper Rash Paste for Babys Delicate Skin Value Pack Travel-Size Bath Essentials Must Haves Baby Gifts 3 Items
- Price
- $8.27
- Rating
- 4.6/5
- Reviews
- 4,713
- Age
- 4y ago

Johnsons Baby Lotion with Coconut Oil Aloe Vera & Vitamin B5 72 HR Hydration Skin Moisturizer Hypoallergenic Newborn Safe Protects From Dryness & Strengthens Skin Baby Essentials 13.6 fl. oz
- Price
- $4.77
- Rating
- 4.7/5
- Reviews
- 24,714
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
595
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
6%
- Johnson's Baby43%
- Aveeno Baby22%
- The Honest Company11%
- Johnson & Johnson8%
- CeraVe8%
- Aquaphor3%
- Open — no brand owns it (2 brands, 6%)
Demand
Baby Lotion Travel Size search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Baby Lotion Travel Size search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- travel size baby lotion24K/yr
- baby lotion travel size23K/yr
- travel baby lotion19K/yr
- baby travel lotion5K/yr
- baby lotion travel5K/yr
- mini baby lotion5K/yr
- johnsons baby lotion travel size4K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Lotion Travel Size
We read the reviews and the return reasons for every product selling here.
“it smells too strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Lotion Travel Size questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









