Baby Lotion Travel Size
strong incumbent ratings (4.7★) — Baby Lotion Travel Size doesn't clear our bar today.
Flapen Score
Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 44
Is Baby Lotion Travel Size profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Baby Lotion Travel Size is a $81K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 40/100.
Baby Lotion Travel Size: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +14.0% over the last 90 days and 11.0% of searches end in a purchase.
$81K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 15 products
Top Baby Lotion Travel Size products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Johnsons Baby Lotion with Coconut Oil Aloe Vera & Vitamin B5 72 HR Hydration Skin Moisturizer Hypoallergenic Newborn Safe Protects From Dryness & Strengthens Skin Baby Essentials 3.4 fl. oz
- Price
- $2.01
- Rating
- 4.7/5
- Reviews
- 24,714
- Age
- 7y ago
The Honest Company Babes Mini Must Haves Gift Set Travel Size Hypoallergenic Lavender Bathtime Essentials Shampoo Body Wash (2 fl oz) Face Lotion (1 Bubble Bath
- Price
- $11.40
- Rating
- 4.7/5
- Reviews
- 1,155
- Age
- 3y ago
Johnsons Baby Lotion Travel Size 1.7 oz (50ml) - Pack of 3
- Price
- $7.95
- Rating
- 4.6/5
- Reviews
- 960
- Age
- 7y ago
CeraVe Baby Cream Gentle Moisturizing Cream with Ceramides Fragrance Paraben Dye & Phthalates Free Rich & Non-Greasy Feel Gentle Baby Skin Care 5 Ounce
- Price
- $8.47
- Rating
- 4.8/5
- Reviews
- 10,925
- Age
- 10y ago
Aveeno Baby Daily Moisture Body Lotion for Sensitive Skin Hypoallergenic Moisturizing Baby Lotion with Nourishing Oatmeal to Deeply Moisturize Babys Skin Fragrance-Free 8 fl. oz
- Price
- $6.60
- Rating
- 4.8/5
- Reviews
- 22,890
- Age
- 19y ago
Trending
90-day click momentum
Aveeno Baby Welcome Little One Gift Set Baby Essentials Set with Daily Moisture Wash and Shampoo Calming Comfort Bath Sensitive All Over Wipes Body Lotion & Healthy Start Balm 5 Items
- Price
- $19.55
- Rating
- 4.8/5
- Reviews
- 26,416
- Age
- 4y ago
Noodle & Boo Bundle of Joy Newborn Baby Gift Set
- Price
- $11.98
- Rating
- 4.8/5
- Reviews
- 2,093
- Age
- 11y ago
Aveeno Baby Healthy Start Nourishing Newborn Balm Hypoallergenic Baby Skin Balm with Prebiotic Oat Leaves a Nourishing Layer to Care for Newborn Skin Fragrance-Free 5 oz
- Price
- $9.44
- Rating
- 4.8/5
- Reviews
- 912
- Age
- 2y ago
Aveeno Baby Daily Moisture Body Lotion for Sensitive Skin Hypoallergenic Moisturizing Baby Lotion with Nourishing Oatmeal to Deeply Moisturize Babys Skin Fragrance-Free 8 fl. oz
- Price
- $6.60
- Rating
- 4.8/5
- Reviews
- 22,890
- Age
- 19y ago
Johnsons Baby Lotion with Coconut Oil Aloe Vera & Vitamin B5 72 HR Hydration Skin Moisturizer Hypoallergenic Newborn Safe Protects From Dryness & Strengthens Skin Baby Essentials 3.4 fl. oz
- Price
- $2.01
- Rating
- 4.7/5
- Reviews
- 24,714
- Age
- 7y ago
Newest
by launch dateAveeno Baby Healthy Start Nourishing Newborn Balm Hypoallergenic Baby Skin Balm with Prebiotic Oat Leaves a Nourishing Layer to Care for Newborn Skin Fragrance-Free 5 oz
- Price
- $9.44
- Rating
- 4.8/5
- Reviews
- 912
- Age
- 2y ago
The Honest Company Babes Mini Must Haves Gift Set Travel Size Hypoallergenic Lavender Bathtime Essentials Shampoo Body Wash (2 fl oz) Face Lotion (1 Bubble Bath
- Price
- $11.40
- Rating
- 4.7/5
- Reviews
- 1,155
- Age
- 3y ago
Aveeno Baby Welcome Little One Gift Set Baby Essentials Set with Daily Moisture Wash and Shampoo Calming Comfort Bath Sensitive All Over Wipes Body Lotion & Healthy Start Balm 5 Items
- Price
- $19.55
- Rating
- 4.8/5
- Reviews
- 26,416
- Age
- 4y ago
Johnsons Baby Care Essentials Gift Set Body Lotion & Zinc Oxide Diaper Rash Paste for Babys Delicate Skin Value Pack Travel-Size Bath Essentials Must Haves Baby Gifts 3 Items
- Price
- $8.27
- Rating
- 4.6/5
- Reviews
- 4,713
- Age
- 4y ago
Johnsons Baby Lotion with Coconut Oil Aloe Vera & Vitamin B5 72 HR Hydration Skin Moisturizer Hypoallergenic Newborn Safe Protects From Dryness & Strengthens Skin Baby Essentials 13.6 fl. oz
- Price
- $4.77
- Rating
- 4.7/5
- Reviews
- 24,714
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
595
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
6%
- Johnson's Baby43%
- Aveeno Baby22%
- The Honest Company11%
- Johnson & Johnson8%
- CeraVe8%
- Aquaphor3%
- Open — no brand owns it (2 brands, 6%)
Baby Lotion Travel Size demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Baby Lotion Travel Size search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- travel size baby lotion24K/yr
- baby lotion travel size23K/yr
- travel baby lotion19K/yr
- baby travel lotion5K/yr
- baby lotion travel5K/yr
- mini baby lotion5K/yr
- johnsons baby lotion travel size4K/yr
What reviews say buyers love and hate about Baby Lotion Travel Size
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“smells clean”
“Very moisturizing”
“good quality and easy to put on”
“goes on smooth”
“Perfect size for diaper bag”
What buyers complain about
71% of reviews“it smells too strong”
“I realized it was a really small bottle”
“Caused rash”
“Not worth it”
“This isnt moisturizing at all”
Baby Lotion Travel Size return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
49%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Lotion Travel Size questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
