Baby Lotion Travel Size
FailThe products selling today already average 4.7★, so Baby Lotion Travel Size is a Fail.
- Flapen Score
- 40 / 100Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 4440
- Market size
- $81K/yr85K searches / yr
- 90-day growth
- +14.0%search demand this quarter
- Competition
- 69%top-5 click share · 8 brands · 595 sellers
Flapen Score
Baby Lotion Travel Size against its category
The dotted line is the Baby Products average. Past it, Baby Lotion Travel Size is stronger. Inside it, weaker.
Market
The Baby Lotion Travel Size market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Lotion Travel Size 85K times last year and spent an estimated $81K. The top 5 brands take 91% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 11.0% of those searches ended in a purchase.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- +14.0%
- Conversion, latest week
- 11.0%
- Market size, estimated
- $81Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- travel size baby lotion24K searches a year
02 · Price
A sale here is worth $8.63.
Listings sell for $8.63 on average, from $2.01 to $19.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $8.63 that is $4K to $6K a year per listing.
- Average price
- $8.63under the $15 to $100 sweet spot
- Price range
- $2.01–$19.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $4K–$6K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Baby Care. It carries 13,052 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #52in Baby Care
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 13,052per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Baby Lotion Travel Size products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
595
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
6%
- Brand 143%
- Brand 222%
- Brand 311%
- Brand 48%
- Brand 58%
- Brand 63%
- Open — no brand owns it (2 brands, 6%)
Demand
Baby Lotion Travel Size search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Baby Lotion Travel Size search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- travel size baby lotion24K/yr
- baby lotion travel size23K/yr
- travel baby lotion19K/yr
- baby travel lotion5K/yr
- baby lotion travel5K/yr
- mini baby lotion5K/yr
- johnsons baby lotion travel size4K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Lotion Travel Size
We read the reviews and the return reasons for every product selling here.
“it smells too strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Lotion Travel Size questions
Answered from the same tracked data.









