Baby Lotion

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.4M a year.

Searches, last 12 months

3.5M

Growth, 90 days vs prior 90

-7.1%

Conversion, latest week

9.9%

Market size, estimated

$3.4Ma year

Peak month

February1.5× the quietest month

Top search term

baby lotion1.5M searches a year

Listings sell for $10.01 on average, from $2.01 to $23.39. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At $10.01 that is $80K to $100K a year per listing.

Average price

$10.01under the $15 to $100 sweet spot

Price range

$2.01–$23.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

8,000–10,000

Revenue per listing a year

$80K–$100K

Returns

0.6%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Baby Care. It carries 10,006 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#72in Baby Care

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

10,006per listing

Listings tracked

35

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

70 months