baby led weaning utensils
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.84–$21.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.21avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad11,324.57avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-19.5%90-day search growth — must beat 0% to launch
Market size
Bad$37K$37K/yr · 55K searches
According to Flapen's Amazon United States niche tracking, baby led weaning utensils is a $37K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Mar. Verdict: Skip it — 37/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
baby led weaning utensils market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $28K–$37K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 4.8%
- Avg brand age
- 46 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
29
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
5%
- Nuby47%
- NumNum26%
- BUSY BABY14%
- PandaEar4%
- UpwardBaby2%
- Munchkin2%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -19.5% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 2.3×
Top baby led weaning utensils search terms
- nuby spoons10K/yr
- teething spoon8K/yr
- nuby spoons for baby7K/yr
- nuby spoon4K/yr
- nuby baby spoons4K/yr
- textured baby spoon6K/yr
- textured spoons baby self feed5K/yr
- busy baby teething spoon2K/yr
- busy baby spoon2K/yr
- grippy spoon baby self feed4K/yr
Top baby led weaning utensils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nuby 3-Stage Babys First Spoons Set - 3 Pack - 6+ Months - Baby Spoons with Easy Grip Handle - Pastels
Nuby$7.424.7★4,676 rev
NumNum Baby Spoons Set Baby Essentials Pre-Spoon GOOtensils for 6+ Months First Stage Self-Feeding Spoons for Baby Led Weaning (BLW) Silicone Toddler Utensils BPA-Free 2 Pack Blue/Orange
NumNum$10.944.6★52,836 rev
Busy Baby Teething Spoon - 2-in-1 Teether and Training Spoon for Self Feeding Dishwasher Safe BPA Free Food Grade Silicone (Spearmint)
BUSY BABY$14.894.6★650 rev
Nuby Dipeez 2-in-1 Silicone Spoons & Dipper for Self-Feeding - 2 Pack - Toddler Utensils with Easy Grip Handles - 12+ Months - Blue/Green
Nuby$5.664.6★1,059 rev
Nuby Babys First Spoons Set - (3-Pack) Feeding Utensils for Babies - 6+ Months
Nuby$6.464.7★4,676 rev
Newest
by launch date
Nuby Babys First Spoons Set - (3-Pack) Feeding Utensils for Babies - 6+ Months - Pink/Aqua/Purple
Nuby$7.254,676 rev
NumNum Baby Spoons Set Baby Essentials Pre-Spoon GOOtensils for 6+ Months First Stage Self-Feeding Spoons for Baby Led Weaning (BLW) Silicone Toddler Utensils BPA-Free 2 Pack Blue/Green
NumNum$11.6352,836 rev
Nuby 3-Stage Babys First Spoons Set - 3 Pack - 6+ Months - Baby Spoons with Easy Grip Handle - Pastels
Nuby$7.424,676 rev
PandaEar 7 Pack Silicone Baby Feeding Spoon | Baby Led Weaning Supplies | Toddler Infant Feeding Spoon First Stage
PandaEar$6.061,922 rev
Nuby 3-Stage Babys First Spoons Set - 3 Pack - 6+ Months - Baby Spoons with Easy Grip Handle - Serene
Nuby$7.204,676 rev
Trending
90-day click momentumPandaEar 7 Pack Silicone Baby Feeding Spoon | Baby Led Weaning Supplies | Toddler Infant Feeding Spoon First Stage
PandaEar$6.064.8★
Busy Baby Teething Spoon - 2-in-1 Teether and Training Spoon for Self Feeding Dishwasher Safe BPA Free Food Grade Silicone (Pewter)
BUSY BABY$15.034.6★
Nuby Toddler Spoons and Forks Set for Self-Feeding - 4 Pack - Toddler Utensils with Easy Grip Handles for Kids - Dishwasher Safe - 12+ Months - Yellow/Orange & Blue/Green
Nuby$5.794.7★
Nuby Babys First Spoons Set - (3-Pack) Feeding Utensils for Babies - 6+ Months - Pink/Aqua/Purple
Nuby$7.254.7★
Busy Baby Teething Spoon - 2-in-1 Teether and Training Spoon for Self Feeding Dishwasher Safe BPA Free Food Grade Silicone (Tan)
BUSY BABY$14.924.6★
What buyers say about baby led weaning utensils
What buyers praise and complain about, mined from review topics.What buyers love
“Great baby spoons”
“Good functioning product”
“The size is good”
“Easy to use”
“Easy clean”
“Good grip”
“soft for baby”
“Worth the price”
“Nice to have a variety of colors”
“As described”
What buyers complain about
“short for my baby”
“Was not easy to wash with small crevices for mashed food”
“Horrible chemical smell”
“I'm concerned about the dye”
“I would not use them to feed my baby”
“Didnt Work as Well as Expected”
“Severe discolouration issues”
“SUFFOCATION RISK”
“Honestly a waste of money”
“Its more annoying than useful”
Top return reasons
Common questions
- Is baby led weaning utensils profitable to sell on Amazon United States?
- The niche generates $37K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Skip it (37/100).
- How competitive is the baby led weaning utensils niche?
- 9 brands and 29 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in baby led weaning utensils?
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Smell. The return rate is 0.9%.
- When does demand for baby led weaning utensils peak?
- Demand peaks in Mar; the busiest month runs 2.3× the quietest.
- What does it cost to enter the baby led weaning utensils niche?
- Listings span $3.84–$21.22; the average listing price is $9.21 (sweet spot $15–$100). The average incumbent carries 11,325 reviews — the moat a new listing must climb.