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Baby Led Weaning Utensils

Fail

Shoppers spend an estimated $37K a year here, so Baby Led Weaning Utensils is a Fail.

Flapen Score
37
37 / 100
Ranks 1,842 of 2,472 Baby Products niches · −7 vs the category median of 44
Market size
$37K/yr55K searches / yr
90-day growth
-19.5%search demand this quarter
Competition
52%top-5 click share · 9 brands · 29 sellers

Flapen Score

Baby Led Weaning Utensils against its category

The dotted line is the Baby Products average. Past it, Baby Led Weaning Utensils is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Led Weaning Utensils market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Led Weaning Utensils 55K times last year and spent an estimated $37K. The top 5 brands take 93% of clicks. Demand peaks in Mar. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
7.2%
Market size, estimated
$37Ka year
Peak month
March2.3× the quietest month
Top search term
nuby spoons10K searches a year

02 · Price

A sale here is worth $9.21.

Listings sell for $9.21 on average, from $3.84 to $21.22. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $9.21 that is $921 to $2K a year per listing.

Average price
$9.21under the $15 to $100 sweet spot
Price range
$3.84–$21.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$921–$2K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #78 within Solid Feeding. It carries 11,325 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#78in Solid Feeding
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
11,325per listing
Listings tracked
28

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Baby Led Weaning Utensils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

29

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

5%

  • Brand 147%
  • Brand 226%
  • Brand 314%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Baby Led Weaning Utensils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 2.3×

Search terms

Top Baby Led Weaning Utensils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nuby spoons10K/yr
  • teething spoon8K/yr
  • nuby spoons for baby7K/yr
  • nuby spoon4K/yr
  • nuby baby spoons4K/yr
  • textured baby spoon6K/yr
  • textured spoons baby self feed5K/yr
  • busy baby teething spoon2K/yr
  • busy baby spoon2K/yr
  • grippy spoon baby self feed4K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Led Weaning Utensils

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Feeding”
13%of negative reviews mention “Size-Overall”
0.9%of orders come back
“short for my baby”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Baby Led Weaning Utensils questions

Answered from the same tracked data.