Baby Keys

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $270K a year.

Searches, last 12 months

320K

Growth, 90 days vs prior 90

+3.7%

Conversion, latest week

6.4%

Market size, estimated

$270Ka year

Peak month

December2.8× the quietest month

Top search term

baby keys80K searches a year

Listings sell for $13.16 on average, from $3.51 to $46.25. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $13.16 that is $7K to $10K a year per listing.

Average price

$13.16under the $15 to $100 sweet spot

Price range

$3.51–$46.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$7K–$10K

Returns

1.0%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #302 within Baby Care. It carries 6,940 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#302in Baby Care

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

6,940per listing

Listings tracked

26

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months