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Baby Keepsake Box

Maybe

Products sell for $38.27 on average, inside the sweet spot. But buyers convert on only 1.1% of searches, so Baby Keepsake Box is a Maybe.

Flapen Score
53
53 / 100
Top 16% of 2,472 Baby Products niches · +9 vs the category median of 44
Market size
$220K/yr500K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
27%top-5 click share · 37 brands · 53 sellers

Flapen Score

Baby Keepsake Box against its category

The dotted line is the Baby Products average. Past it, Baby Keepsake Box is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Keepsake Box market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Keepsake Box 500K times last year and spent an estimated $220K. The top 5 brands take 43% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 500K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $220K a year.

Searches, last 12 months
500K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
1.1%
Market size, estimated
$220Ka year
Peak month
February1.2× the quietest month
Top search term
baby keepsake box241K searches a year

02 · Price

A sale here is worth $38.27.

Listings sell for $38.27 on average, from $5.74 to $121.08. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $38.27 that is $0 to $4K a year per listing.

Average price
$38.27inside the $15 to $100 sweet spot
Price range
$5.74–$121.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #825 within Gifts. It carries 862 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
89%
Out of stock, average day
10.6%
Average rank
#825in Gifts
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
862per listing
Listings tracked
57

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Baby Keepsake Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

37 falling

Sellers

53

Top-5 brand share

43%

Top 20: 91%

Top-5 click share

27%

Top 20: 72%

Open market

51%

  • Brand 110%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Baby Keepsake Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Baby Keepsake Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby keepsake box241K/yr
  • baby memory box78K/yr
  • baby box keepsake23K/yr
  • keepsake box for baby boy12K/yr
  • baby boy keepsake box14K/yr
  • keepsake box for baby girl15K/yr
  • baby girl keepsake box12K/yr
  • newborn keepsake box14K/yr
  • keep sake box for baby8K/yr
  • keepsake box for baby9K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Keepsake Box

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
2.8%of orders come back
“This box is HUGE”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Baby Keepsake Box questions

Answered from the same tracked data.