Baby Hand Soap
FailThe top 5 brands take 100% of clicks, so Baby Hand Soap is a Fail.
- Flapen Score
- 42 / 100Ranks 1,406 of 2,472 Baby Products niches · −2 vs the category median of 4442
- Market size
- $190K/yr136K searches / yr
- 90-day growth
- -4.2%search demand this quarter
- Competition
- 77%top-5 click share · 4 brands · 42 sellers
Flapen Score
Baby Hand Soap against its category
The dotted line is the Baby Products average. Past it, Baby Hand Soap is stronger. Inside it, weaker.
Market
The Baby Hand Soap market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Hand Soap 136K times last year and spent an estimated $190K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 9.1% of those searches ended in a purchase.
Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $190K a year.
- Searches, last 12 months
- 136K
- Growth, 90 days vs prior 90
- -4.2%
- Conversion, latest week
- 9.1%
- Market size, estimated
- $190Ka year
- Peak month
- February1.8× the quietest month
- Top search term
- earth mama baby wash77K searches a year
02 · Price
A sale here is worth $15.26.
Listings sell for $15.26 on average, from $7.58 to $33.10. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $15.26 that is $8K to $11K a year per listing.
- Average price
- $15.26inside the $15 to $100 sweet spot
- Price range
- $7.58–$33.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$11K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #118 within Baby Care. It carries 2,798 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #118in Baby Care
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 2,798per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Baby Hand Soap products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Earth Mama Simply Non-Scents Baby Wash Foaming Hand Soap All-Purpose Fragrance Free Body Wash for Sensitive Skin Castile Soap with Coconut Oil Shea Butter Calendula & Aloe 6.27 fl oz
- Price
- $9.77
- Rating
- 4.6/5
- Reviews
- 2,878
- Age
- 13y ago

Earth Mama Simply Non-Scents Baby Wash - Foaming Hand Soap & Body Wash for Sensitive Skin - 34 fl oz - Infant Essentials - Fragrance-Free
- Price
- $33.10
- Rating
- 4.6/5
- Reviews
- 2,878
- Age
- 12y ago

Earth Mama Calming Lavender Baby Wash with Gentle Castile Soap for Sensitive Skin 5.3-Fluid Ounce
- Price
- $14.59
- Rating
- 4.5/5
- Reviews
- 377
- Age
- 13y ago

Earth Mama Simply Non-Scents Baby Lotion for Dry Skin - Calendula Cream for Newborn Skin Care - 8 oz - Fragrance Free - Infant Essentials
- Price
- $15.45
- Rating
- 4.6/5
- Reviews
- 4,773
- Age
- 11y ago

Dapple Foaming Hand Soap Gentle Hand Wash Baby Soap Hypoallergenic for Sensitive Skin Powered by Plants Lavender 13 Fl Oz (Pack of 3)
- Price
- $19.24
- Rating
- 4.6/5
- Reviews
- 272
- Age
- 5y ago
Trending
estimated 90-day click momentum
Earth Mama Calming Lavender Baby Wash with Gentle Castile Soap for Sensitive Skin 5.3-Fluid Ounce
- Price
- $14.59
- Rating
- 4.5/5
- Reviews
- 377
- Age
- 13y ago

ATTITUDE Foaming Hand Soap for Kids EWG Verified Dermatologically Tested Plant- and Mineral-Based Ingredients Vegan Vanilla & Pear 10 Fl Oz
- Price
- $7.58
- Rating
- 4.6/5
- Reviews
- 2,243
- Age
- 7y ago

Earth Mama A Little Something for Baby Gift Box |Safe Skin Care Set Newborn Essentials for Baby Shower- Diaper Balm Face Balm Calendula Baby Oil Baby Wash Baby Lotion 5 Pieces
- Price
- $29.26
- Rating
- 4.7/5
- Reviews
- 713
- Age
- 19y ago

ATTITUDE 2-in-1 Shampoo and Body Wash for Baby EWG Verified Dermatologically Tested Vegan Good Night 16 Fl Oz
- Price
- $10.81
- Rating
- 4.6/5
- Reviews
- 2,274
- Age
- 8y ago

Earth Mama Ginger Fresh Foaming Hand Soap and All Purpose Body Wash for Sensitive Skin Liquid Castile Soap with Organic Coconut Oil Shea Butter Calendula & Aloe 5.3 fl oz
- Price
- $9.70
- Rating
- 4.6/5
- Reviews
- 214
- Age
- 19y ago
Newest
by launch date
Dapple Foaming Hand Soap Gentle Hand Wash Baby Soap Hypoallergenic for Sensitive Skin Powered by Plants Lavender 13 Fl Oz (Pack of 1)
- Price
- $9.80
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 4y ago

Dapple Foaming Hand Soap Gentle Hand Wash Baby Soap Hypoallergenic for Sensitive Skin Powered by Plants Lavender 13 Fl Oz (Pack of 3)
- Price
- $19.24
- Rating
- 4.6/5
- Reviews
- 272
- Age
- 5y ago

Earth Mama Calming Lavender Baby Wash Liquid Foaming Hand Soap All-Purpose Lavender Body Wash for Sensitive Skin Castile Soap with Coconut Oil Shea Butter Calendula & Aloe 6.27 Fl Oz
- Price
- $9.48
- Rating
- 4.6/5
- Reviews
- 2,878
- Age
- 6y ago

ATTITUDE Foaming Hand Soap for Kids EWG Verified Dermatologically Tested Plant- and Mineral-Based Ingredients Vegan Blueberry 10 Fl Oz
- Price
- $7.65
- Rating
- 4.6/5
- Reviews
- 2,243
- Age
- 7y ago

ATTITUDE Foaming Hand Soap for Kids EWG Verified Dermatologically Tested Plant- and Mineral-Based Ingredients Vegan Vanilla & Pear 10 Fl Oz
- Price
- $7.58
- Rating
- 4.6/5
- Reviews
- 2,243
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
42
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
0%
- Earth Mama81%
- BIO SPECTRA ATTITUDE9%
- Dapple7%
- Babyganics3%
Demand
Baby Hand Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Baby Hand Soap search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- earth mama baby wash77K/yr
- baby hand soap23K/yr
- earth mama body wash8K/yr
- baby hand wash4K/yr
- earth mama soap4K/yr
- earth mama baby shampoo4K/yr
- earth mama shampoo4K/yr
- earth mama baby soap3K/yr
- baby safe hand soap3K/yr
- babyganics hand soap3K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Hand Soap
We read the reviews and the return reasons for every product selling here.
“I thought it was gonna smell better”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Hand Soap questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









