Baby Hair Ties

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

2.9M

Growth, 90 days vs prior 90

+5.2%

Conversion, latest week

9.3%

Market size, estimated

$1.8Ma year

Peak month

August1.4× the quietest month

Top search term

baby hair ties482K searches a year

Listings sell for $6.83 on average, from $2.76 to $14.89. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 5,000 to 6,000 of them. At $6.83 that is $34K to $41K a year per listing.

Average price

$6.83under the $15 to $100 sweet spot

Price range

$2.76–$14.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

5,000–6,000

Revenue per listing a year

$34K–$41K

Returns

0.7%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Baby Care. It carries 7,638 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#52in Baby Care

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

7,638per listing

Listings tracked

52

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months