baby hair ties
Launch itA $1.8M/yr market growing +5.2% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great$1.8M$1.8M/yr · 2.9M searches
Brand share
Great45%top-5 brand share — no brand owns this niche
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Competition
Great35%top-5 click share — an open shelf
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,637.54avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.83avg listing price — sweet spot $15–$100
Price range
Bad$2.76–$14.89cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, baby hair ties is a $1.8M/yr Amazon United States market (2.9M searches/yr). The top 5 brands hold 45% of demand. Verdict: Launch it — 62/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
baby hair ties market data
- Units sold / yr
- 250K–300K
- avg 5,000–6,000/product
- Revenue / yr
- $1.7M–$2.0M
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
35 rising
Sellers
91
Top-5 brand share
45%
Top 20: 89%
Top-5 click share
35%
Top 20: 72%
Open market
49%
- WillingTee11%
- GOODY11%
- auroray8%
- TVINLIK8%
- Heliums7%
- BEoffer7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top baby hair ties search terms
- baby hair ties482K/yr
- toddler hair ties392K/yr
- small hair ties314K/yr
- ligas para cabello de nias262K/yr
- hair ties for little girls282K/yr
- kids hair ties173K/yr
- girls hair ties165K/yr
- mini hair ties122K/yr
- hair ties for girls143K/yr
- hair ties for toddler girls62K/yr
Top baby hair ties products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
200PCS Small Hair Ties No Crease Baby Hair Ties Elastic Hair Ponytail Holder Hair Accessories for Baby Girls Infants Toddlers Kids
WillingTee$4.904.7★7,924 rev
TVINLIK 350 PCS Multicolor Cotton Hair Ties Small Baby Hair Elastics for Kids and Girls No Crease Finger Ponytail Holders (20 Colors)
TVINLIK$4.014.7★3,088 rev
200 Pack Hair Ties BEoffer Baby Toddlers Girls Elastics Hair Bands No Damage Multicolor Colorful Small Rubber Bands Ponytail Pigtails Holders Not Harm to Hair (Macaron)
BEoffer$5.764.7★6,979 rev
Auroray 32 Colors Small Hair Rubber Bands with 16 Styling Tools 2000 Pcs Elastic Girl Baby Hair Ties Mini Bands with Elastic Cutter Hair Accessories Xmas Stuff for Girls Baby Toddlers Kids
auroray$9.804.6★3,654 rev
Goody Kids Ouchless Polyband Hair Ties 500 Ct Assorted Colors (Glitter) Latex Elastic Bands Easy Glide Ultra-Strong Hold Accessories for Girls & Boys Secure Hold Ridge Design All Hair Types
GOODY$3.924.4★21,507 rev
Newest
by launch date
ZHEWTOEN 360Pcs Baby Hair Ties Small No Damage Elastic Hair Bands for Toddlers Little Girls and Kids Soft Ponytail Holders Baby Hair Accessories(20 Colors)
ZHEWTOEN$4.29549 rev
288 Pcs Toddler Hair Ties Soft Seamless Cotton Baby Hair Ties Multicolor Small Hair Bands for Little Girls and Kids Elastic Hair Accessories Ponytail Holders (24 Colors)
Wenreykeji$6.93453 rev
200 Pack Hair Ties BEoffer Baby Toddlers Girls Elastics Hair Bands No Damage Multicolor Colorful Small Rubber Bands Ponytail Pigtails Holders Not Harm to Hair (Macaron)
BEoffer$5.766,979 rev
Heliums Extra Small Hair Ties No Damage - Black - Mini 0.7 Inch Tiny Soft Seamless Hair Bands for Toddlers Braids Kids Ponytails- 40 Count
Heliums$8.27811 rev
1500 PCS Toddler Baby Infant Mini Thin Gentle Hair Elastics Ties Soft Rubber Bands for Thin Fine Hair Baby Girl (Multicolor - Pink)
MoLi Baby Collection$6.37309 rev
Trending
90-day click momentumHeliums Extra Small Hair Ties No Damage - Black - Mini 0.7 Inch Tiny Soft Seamless Hair Bands for Toddlers Braids Kids Ponytails- 40 Count
Heliums$8.274.6★
288 Pcs Toddler Hair Ties Soft Seamless Cotton Baby Hair Ties Multicolor Small Hair Bands for Little Girls and Kids Elastic Hair Accessories Ponytail Holders (24 Colors)
Wenreykeji$6.934.8★
WDGROW Baby Hair Ties Bloom Toddler Hair Ties No Damage 120pcs Age 0-8 Ponytail Holder for Little Girls Hair Accessories Elastic Thin Soft Hair Bands No Crease Mini Hair Scrunchies
WDGROW$7.014.6★
1500 PCS Toddler Baby Infant Mini Thin Gentle Hair Elastics Ties Soft Rubber Bands for Thin Fine Hair Baby Girl (Multicolor - Pink)
MoLi Baby Collection$6.374.6★
JIRIS Brown Cotton Hair Ties - 100PCS Seamless Thick Elastic Ponytail Holders No Crease No Damage for Women Kids and Babies
JIRIS$8.974.6★
What buyers say about baby hair ties
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are beautiful”
“Good quality, comes with case”
“Great Value”
“Great elastic”
“they do not break”
“Easy to put on”
“Great for fine hair”
“They are soft”
“Exactly what I wanted”
“theyre the perfect size for little ones”
What buyers complain about
“do not last”
“Stretch too easily”
“Cheap quality”
“Smaller than expected”
“Not strong”
“fall out of my hair”
“Waste of money”
“My hair is very short”
“hard to open”
“Colors are not as described”
Top return reasons
Common questions
- Is baby hair ties profitable to sell on Amazon United States?
- The niche generates $1.8M/yr across 52 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.2%. Flapen's verdict: Launch it (62/100).
- How competitive is the baby hair ties niche?
- 35 brands and 91 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in baby hair ties?
- Top complaints mined from reviews: Durability, Stretchability/Expandability/Elasticity, Quality-Overall. The return rate is 0.7%.
- When does demand for baby hair ties peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the baby hair ties niche?
- Listings span $2.76–$14.89; the average listing price is $6.83 (sweet spot $15–$100). The average incumbent carries 7,638 reviews — the moat a new listing must climb.