Baby Hair Spray
FailThe top 5 products take 100% of clicks, so Baby Hair Spray is a Fail.
- Flapen Score
- 28 / 100Ranks 2,297 of 2,472 Baby Products niches · −16 vs the category median of 4428
- Market size
- $84K/yr146K searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 100%top-5 click share · 5 brands · 9 sellers
Flapen Score
Baby Hair Spray against its category
The dotted line is the Baby Products average. Past it, Baby Hair Spray is stronger. Inside it, weaker.
Market
The Baby Hair Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Hair Spray 146K times last year and spent an estimated $84K. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.
- Searches, last 12 months
- 146K
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $84Ka year
- Peak month
- July1.8× the quietest month
- Top search term
- baby hair71K searches a year
02 · Price
A sale here is worth $8.94.
Listings sell for $8.94 on average, from $3.99 to $13.60. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $8.94 that is $9K to $11K a year per listing.
- Average price
- $8.94under the $15 to $100 sweet spot
- Price range
- $3.99–$13.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $9K–$11K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Baby Care. It carries 5,175 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #18in Baby Care
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 5,175per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Baby Hair Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 181%
- Brand 26%
- Brand 35%
- Brand 44%
- Brand 54%
Demand
Baby Hair Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.8×
Search terms
Top Baby Hair Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby hair71K/yr
- newborn hair accessories21K/yr
- mustela hair styler22K/yr
- mustela hair styler & skin freshener11K/yr
- mustela spray8K/yr
- mustela hair6K/yr
- mustela hair spray4K/yr
- mustela baby hair styler2K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Hair Spray
We read the reviews and the return reasons for every product selling here.
“Break easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Hair Spray questions
Answered from the same tracked data.









