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Baby Hair Spray

Fail

The top 5 products take 100% of clicks, so Baby Hair Spray is a Fail.

Flapen Score
28
28 / 100
Ranks 2,297 of 2,472 Baby Products niches · −16 vs the category median of 44
Market size
$84K/yr146K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
100%top-5 click share · 5 brands · 9 sellers

Flapen Score

Baby Hair Spray against its category

The dotted line is the Baby Products average. Past it, Baby Hair Spray is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Hair Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Hair Spray 146K times last year and spent an estimated $84K. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
6.4%
Market size, estimated
$84Ka year
Peak month
July1.8× the quietest month
Top search term
baby hair71K searches a year

02 · Price

A sale here is worth $8.94.

Listings sell for $8.94 on average, from $3.99 to $13.60. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $8.94 that is $9K to $11K a year per listing.

Average price
$8.94under the $15 to $100 sweet spot
Price range
$3.99–$13.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
$9K–$11K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Baby Care. It carries 5,175 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Baby Care
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
5,175per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Baby Hair Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 54%

Demand

Baby Hair Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Baby Hair Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby hair71K/yr
  • newborn hair accessories21K/yr
  • mustela hair styler22K/yr
  • mustela hair styler & skin freshener11K/yr
  • mustela spray8K/yr
  • mustela hair6K/yr
  • mustela hair spray4K/yr
  • mustela baby hair styler2K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Hair Spray

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
0.9%of orders come back
“Break easily”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Baby Hair Spray questions

Answered from the same tracked data.