Baby Hair Oil

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months

136K

Growth, 90 days vs prior 90

-12.2%

Conversion, latest week

4.5%

Market size, estimated

$85Ka year

Peak month

February1.6× the quietest month

Top search term

baby hair oil77K searches a year

Listings sell for $13.88 on average, from $2.89 to $42.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $13.88 that is $1K to $3K a year per listing.

Average price

$13.88under the $15 to $100 sweet spot

Price range

$2.89–$42.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.4%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #132 within Baby Care. It carries 5,169 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#132in Baby Care

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

5,169per listing

Listings tracked

24

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

87 months