Baby Hair Clips

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $396K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-0.9%

Conversion, latest week

3.9%

Market size, estimated

$396Ka year

Peak month

August1.3× the quietest month

Top search term

baby hair clips530K searches a year

Listings sell for $8.89 on average, from $4.19 to $16.23. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $8.89 that is $9K to $11K a year per listing.

Average price

$8.89under the $15 to $100 sweet spot

Price range

$4.19–$16.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,000–1,250

Revenue per listing a year

$9K–$11K

Returns

1.5%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #183 within Baby Care. It carries 3,200 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#183in Baby Care

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

3,200per listing

Listings tracked

52

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

36 months