Baby Hair Brush

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-11.8%

Conversion, latest week

7.8%

Market size, estimated

$1.4Ma year

Peak month

January1.3× the quietest month

Top search term

baby hair brush563K searches a year

Listings sell for $8.90 on average, from $3.99 to $17.35. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $8.90 that is $53K to $71K a year per listing.

Average price

$8.90under the $15 to $100 sweet spot

Price range

$3.99–$17.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

6,000–8,000

Revenue per listing a year

$53K–$71K

Returns

1.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #132 within Baby Care. It carries 6,051 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#132in Baby Care

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

6,051per listing

Listings tracked

23

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months