Baby Girl Playpen

Shoppers searched for this 595K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $206K a year.

Searches, last 12 months

595K

Growth, 90 days vs prior 90

-20.7%

Conversion, latest week

0.2%

Market size, estimated

$206Ka year

Peak month

January1.8× the quietest month

Top search term

nursery furniture349K searches a year

Listings sell for $164.80 on average, from $7.43 to $1060.90. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $164.80 that is $0 to $16K a year per listing.

Average price

$164.80above the $15 to $100 sweet spot

Price range

$7.43–$1060.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$16K

Returns

2.8%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #87 within Furniture. It carries 2,297 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

89%

Out of stock, average day

3.1%

Average rank

#87in Furniture

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

2,297per listing

Listings tracked

54

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

6Amazon's first-year sales bar

Average brand age

30 months