Baby Gifts 6-12 Months

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months

58K

Growth, 90 days vs prior 90

-13.6%

Conversion, latest week

2.5%

Market size, estimated

$19Ka year

Peak month

December12.9× the quietest month

Top search term

second baby gifts6K searches a year

Listings sell for $13.32 on average, from $8.05 to $22.72. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $13.32 that is $0 to $1K a year per listing.

Average price

$13.32under the $15 to $100 sweet spot

Price range

$8.05–$22.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.6%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #43 within Baby Care. It carries 5,661 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#43in Baby Care

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

5,661per listing

Listings tracked

25

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months