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Baby Gate for Stairs with Banister and Wall

Fail

An estimated 8.0% of orders come back, so Baby Gate for Stairs with Banister and Wall is a Fail.

Flapen Score
41
41 / 100
Ranks 1,495 of 2,472 Baby Products niches · −3 vs the category median of 44
Market size
$86K/yr95K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
52%top-5 click share · 15 brands · 26 sellers

Flapen Score

Baby Gate for Stairs with Banister and Wall against its category

The dotted line is the Baby Products average. Past it, Baby Gate for Stairs with Banister and Wall is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Gate for Stairs with Banister and Wall market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Gate for Stairs with Banister and Wall 95K times last year and spent an estimated $86K. The top 5 brands take 72% of clicks. Demand peaks in Jun–Jul. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
1.5%
Market size, estimated
$86Ka year
Peak month
July2.1× the quietest month
Top search term
banister baby gate30K searches a year

02 · Price

A sale here is worth $60.10.

Listings sell for $60.10 on average, from $8.71 to $96.27. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $60.10 that is $0 to $6K a year per listing.

Average price
$60.10inside the $15 to $100 sweet spot
Price range
$8.71–$96.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
8.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #117 within Safety. It carries 13,361 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#117in Safety
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
13,361per listing
Listings tracked
25

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Baby Gate for Stairs with Banister and Wall products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

26

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

21%

  • Brand 125%
  • Brand 217%
  • Brand 313%
  • Brand 410%
  • Brand 59%
  • Brand 66%

Demand

Baby Gate for Stairs with Banister and Wall search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Search terms

Top Baby Gate for Stairs with Banister and Wall search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • banister baby gate30K/yr
  • banister to wall baby gate12K/yr
  • baby gate for metal railing11K/yr
  • baby gate for banister stairs11K/yr
  • baby gate for stairs no bottom bar8K/yr
  • baby gate banister6K/yr
  • baby gate for metal railing stairs5K/yr
  • baby gate stairs banister7K/yr
  • banister gate3K/yr
  • baby gates that attach to banisters2K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Gate for Stairs with Banister and Wall

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Strength”
12%of negative reviews mention “Locking Mechanism”
8.0%of orders come back
“Locking mechanism is annoying”
A buyer, on “Locking Mechanism”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Baby Gate for Stairs with Banister and Wall questions

Answered from the same tracked data.