Baby Gate

Shoppers searched for this 18.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23.0M a year.

Searches, last 12 months

18.8M

Growth, 90 days vs prior 90

-4.7%

Conversion, latest week

3.0%

Market size, estimated

$23.0Ma year

Peak month

July1.3× the quietest month

Top search term

baby gate6.4M searches a year

Listings sell for $40.86 on average, from $9.81 to $96.48. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 12,500 to 15,000 of them. At $40.86 that is $511K to $613K a year per listing.

Average price

$40.86inside the $15 to $100 sweet spot

Price range

$9.81–$96.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

12,500–15,000

Revenue per listing a year

$511K–$613K

Returns

8.3%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Safety. It carries 37,928 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#13in Safety

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

37,928per listing

Listings tracked

31

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months