Baby Formula

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14.5M a year.

Searches, last 12 months

4.5M

Growth, 90 days vs prior 90

+12.4%

Conversion, latest week

4.8%

Market size, estimated

$14.5Ma year

Peak month

January2.0× the quietest month

Top search term

enfamil719K searches a year

Listings sell for $67.53 on average, from $9.71 to $222.36. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At $67.53 that is $540K to $675K a year per listing.

Average price

$67.53inside the $15 to $100 sweet spot

Price range

$9.71–$222.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

8,000–10,000

Revenue per listing a year

$540K–$675K

Returns

0.1%of orders · Amazon United States median 2.1%

53% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Baby Foods. It carries 4,382 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

97%

Out of stock, average day

0.0%

Average rank

#44in Baby Foods

Average rating

4.75 starsAmazon United States average 4.42 stars

Average reviews

4,382per listing

Listings tracked

38

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

71 months