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Baby Fork

Fail

The products selling today already average 4.8★, so Baby Fork is a Fail.

Flapen Score
48
48 / 100
Top 33% of 2,472 Baby Products niches · +4 vs the category median of 44
Market size
$248K/yr260K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
46%top-5 click share · 15 brands · 26 sellers

Flapen Score

Baby Fork against its category

The dotted line is the Baby Products average. Past it, Baby Fork is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Fork market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Fork 260K times last year and spent an estimated $248K. The top 5 brands take 72% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $248K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
10.3%
Market size, estimated
$248Ka year
Peak month
July1.3× the quietest month
Top search term
baby forks117K searches a year

02 · Price

A sale here is worth $9.28.

Listings sell for $9.28 on average, from $3.94 to $16.82. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $9.28 that is $5K to $7K a year per listing.

Average price
$9.28under the $15 to $100 sweet spot
Price range
$3.94–$16.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$5K–$7K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #22 within Solid Feeding. It carries 6,351 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#22in Solid Feeding
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
6,351per listing
Listings tracked
32

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Baby Fork products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

26

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

21%

  • Brand 127%
  • Brand 214%
  • Brand 311%
  • Brand 410%
  • Brand 510%
  • Brand 68%

Demand

Baby Fork search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Holiday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Baby Fork search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby forks117K/yr
  • baby fork67K/yr
  • baby forks for self feeding19K/yr
  • munchkin forks12K/yr
  • munchkin utensils12K/yr
  • munchkin silverware9K/yr
  • munchkin forks and spoons6K/yr
  • munchkin fork5K/yr
  • munchkin toddler utensils4K/yr
  • infant fork2K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Fork

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
0.9%of orders come back
“sort of small”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Baby Fork questions

Answered from the same tracked data.