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Baby Food Maker

Fail

Demand is soft, at -11.5% this quarter, so Baby Food Maker is a Fail.

Flapen Score
42
42 / 100
Ranks 1,406 of 2,472 Baby Products niches · −2 vs the category median of 44
Market size
$4.2M/yr3.5M searches / yr
90-day growth
-11.5%search demand this quarter
Competition
64%top-5 click share · 14 brands · 48 sellers

Flapen Score

Baby Food Maker against its category

The dotted line is the Baby Products average. Past it, Baby Food Maker is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Food Maker market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Food Maker 3.5M times last year and spent an estimated $4.2M. The top 5 brands take 86% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.

Searches, last 12 months
3.5M
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
1.7%
Market size, estimated
$4.2Ma year
Peak month
January1.2× the quietest month
Top search term
baby food maker1.2M searches a year

02 · Price

A sale here is worth $70.82.

Listings sell for $70.82 on average, from $27.09 to $257.61. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At $70.82 that is $354K to $425K a year per listing.

Average price
$70.82inside the $15 to $100 sweet spot
Price range
$27.09–$257.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
$354K–$425K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #12 within Food Mills. It carries 2,505 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#12in Food Mills
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,505per listing
Listings tracked
22

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
42 months

Products

Top Baby Food Maker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

48

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

64%

Top 20: 98%

Open market

11%

  • Brand 132%
  • Brand 228%
  • Brand 312%
  • Brand 47%
  • Brand 57%
  • Brand 62%
  • Open — no brand owns it (8 brands, 11%)

Demand

Baby Food Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Baby Food Maker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby food maker1.2M/yr
  • nutribullet baby534K/yr
  • grownsy baby food maker185K/yr
  • baby food processor191K/yr
  • baby bullet169K/yr
  • baby food blender120K/yr
  • baby blender122K/yr
  • baby puree maker132K/yr
  • procesador de alimentos para bebe78K/yr
  • grownsy78K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Food Maker

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Ease Of Use”
15%of negative reviews mention “Durability”
4.5%of orders come back
“Break Easily”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Baby Food Maker questions

Answered from the same tracked data.